{"id":75,"date":"2025-10-18T14:50:42","date_gmt":"2025-10-18T05:50:42","guid":{"rendered":"https:\/\/drone-info.net\/run\/?p=75"},"modified":"2025-10-18T14:54:20","modified_gmt":"2025-10-18T05:54:20","slug":"adidas-japan-organization","status":"publish","type":"post","link":"https:\/\/drone-info.net\/run\/adidas-japan-organization","title":{"rendered":"\u30a2\u30c7\u30a3\u30c0\u30b9\u30b8\u30e3\u30d1\u30f3 \u7d44\u7e54\u56f3\u306e\u6700\u65b0\u52d5\u5411\uff5c\u518d\u7de8\u306e\u80cc\u666f\u3068\u72d9\u3044\u3092\u89e3\u8aac"},"content":{"rendered":"\n
\"\u30a2\u30c7\u30a3\u30c0\u30b9\u30b8\u30e3\u30d1\u30f3<\/figure>\n\n\n\n

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\"\u30a2\u30c7\u30a3\u30c0\u30b9\u30b8\u30e3\u30d1\u30f3<\/figure>\n\n\n\n

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\u5546\u54c1\u5074\u3067\u306f\u3001\u30e9\u30f3\u30cb\u30f3\u30b0\u306eADIZERO BOSTON 12<\/strong>\u3001TAKUMI SEN 10<\/strong>\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306eULTRABOOST LIGHT<\/strong>\u3001\u30b5\u30c3\u30ab\u30fc\u306eX CRAZYFAST.3 FG<\/strong>\u306a\u3069\u4e3b\u529b\u30ab\u30c6\u30b4\u30ea\u306e\u58f2\u308a\u5834\u3065\u304f\u308a\u3092\u3001\u30c7\u30b8\u30bf\u30eb\u8d77\u70b9\uff08\u30a2\u30d7\u30ea\u901a\u77e5\u2192\u5e97\u8217\u56de\u904a\uff09\u3067\u8a2d\u8a08\u3002KPI\u306f\u300c\u5ba2\u6570\u00d7\u5ba2\u5358\u4fa1\u00d7\u8cfc\u5165\u983b\u5ea6\uff08DTC\uff09\u300d\u300cEC\u306eCVR\u30fb\u8fd4\u54c1\u7387\u300d\u300c\u4f1a\u54e1\u306eLTV\u30fb\u518d\u8cfc\u8cb7\u7387\u300d\u306a\u3069\u3001\u201c\u53ce\u76ca\u00d7\u5728\u5eab\u00d7\u9867\u5ba2\u201d\u3092\u540c\u3058\u7269\u5dee\u3057\u3067\u56de\u3059<\/strong>\u65b9\u91dd\u304c\u57fa\u672c\u7dda\u3067\u3059\u3002<\/p>\n\n\n\n

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    \n
  • DTC\u5f37\u5316<\/strong>\uff1a\u76f4\u55b6\u30fbEC\u306e\u4e00\u4f53\u904b\u55b6\u3002\u4fa1\u683c\u3068\u5728\u5eab\u306e\u610f\u601d\u6c7a\u5b9a\u3092DTC\u5074\u3067\u8fc5\u901f\u5316\u3002\u5e97\u982d\u3068\u30a2\u30d7\u30ea\u8a34\u6c42\u3092\u540c\u6642\u306b\u8a2d\u8a08\u3057\u3001\u4f1a\u54e1\uff08adiClub\uff09\u306e\u8cfc\u8cb7\u983b\u5ea6\u3092\u5e95\u4e0a\u3052\u3002<\/li>\n\n\n\n
  • \u30c7\u30b8\u30bf\u30eb\u7d71\u5408<\/strong>\uff1aadiClub\u30fb\u516c\u5f0f\u30a2\u30d7\u30ea\u30fb\u30e1\u30fc\u30eb\/LINE\u306e\u904b\u7528\u3092\u7d71\u5408\u3002MAU\u3001\u30a2\u30d7\u30eaCVR\u3001\u30ab\u30b4\u843d\u3061\u7387\u3001\u9000\u4f1a\u7387<\/strong>\u3092\u4e3b\u8981KPI\u306b\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u2192\u5728\u5eab\u5f15\u5f53\u307e\u3067\u3092\u9023\u52d5\u3002<\/li>\n\n\n\n
  • \u4f9b\u7d66\u6700\u9069\u5316<\/strong>\uff1aS&OP\u4f53\u5236\u3092\u6574\u7406\u3057\u3001**\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u77ed\u7e2e\u30fb\u5728\u5eab\u56de\u8ee2\u30fbMAPE\uff08\u9700\u8981\u4e88\u6e2c\u8aa4\u5dee\uff09**\u3067\u7ba1\u7406\u3002\u30de\u30fc\u30af\u30c0\u30a6\u30f3\u7387\u306e\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u7c97\u5229\u3092\u5b88\u308b\u3002<\/li>\n<\/ul>\n\n\n\n

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    \u7528\u8a9e\u6574\u7406\uff1aadidas AG\uff0fAPAC\uff0f\u30a2\u30c7\u30a3\u30c0\u30b9 \u30b8\u30e3\u30d1\u30f3\u306e\u95a2\u4fc2\u3068\u5f79\u5272<\/h3>\n\n\n\n
      \n
    • adidas AG\uff08\u72ec\u30fb\u672c\u793e\uff09<\/strong>\uff1a\u30b0\u30ed\u30fc\u30d0\u30eb\u6226\u7565\u3068\u30d6\u30e9\u30f3\u30c9\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3001\u5546\u54c1\u30e9\u30a4\u30f3\uff08\u4f8b\uff1aADIZERO\/TERREX\/Originals\uff09\u3001\u30ac\u30d0\u30ca\u30f3\u30b9\u30fb\u8ca1\u52d9\u65b9\u91dd\u3092\u53f8\u308b\u4e2d\u67a2\u3002<\/li>\n\n\n\n
    • APAC\uff08\u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\u30ea\u30fc\u30b8\u30e7\u30f3\uff09<\/strong>\uff1a\u5730\u57df\u6a2a\u65ad\u306e\u58f2\u4e0a\/\u7c97\u5229\u76ee\u6a19\u3001\u4fa1\u683c\u6226\u7565\u306e\u5927\u67a0\u3001\u5728\u5eab\u914d\u5206\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5927\u67a0\u3092\u8abf\u6574\u3002\u56fd\u3092\u307e\u305f\u3050\u6848\u4ef6\uff08\u30ad\u30fc\u30a2\u30ab\u30a6\u30f3\u30c8\u3001\u30b5\u30d7\u30e9\u30a4\u3001eCom\u57fa\u76e4\uff09\u3092\u6a19\u6e96\u5316\u3002<\/li>\n\n\n\n
    • \u30a2\u30c7\u30a3\u30c0\u30b9 \u30b8\u30e3\u30d1\u30f3\uff08\u30ab\u30f3\u30c8\u30ea\u30fc\uff09<\/strong>\uff1a\u65e5\u672c\u5e02\u5834\u306e\u53ce\u76ca\u8cac\u4efb\u3002DTC\u3001\u30db\u30fc\u30eb\u30bb\u30fc\u30eb\u3001\u30de\u30fc\u30b1\u3001\u30c7\u30b8\u30bf\u30eb\/CRM\u3001\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u3001\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8<\/strong>\u306e\u5b9f\u884c\u3068\u6700\u9069\u5316\u3092\u62c5\u3044\u3001**AOP\uff08\u5e74\u6b21\u8a08\u753b\uff09\/QBR\uff08\u56db\u534a\u671f\u30ec\u30d3\u30e5\u30fc\uff09**\u3067\u9054\u6210\u5ea6\u3092\u904b\u7528\u3002<\/li>\n<\/ul>\n\n\n\n

      \u524d\u63d0\u3068\u3057\u3066\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u2192\u30ea\u30fc\u30b8\u30e7\u30f3\u2192\u30ab\u30f3\u30c8\u30ea\u30fc<\/strong>\u306e\u201c3\u968e\u5c64\u201d\u304c\u57fa\u672c\u3002\u30d6\u30e9\u30f3\u30c9\u306e\u4e16\u754c\u89b3\u3092\u5b88\u308a\u3064\u3064\u3001\u65e5\u672c\u306e\u5546\u7fd2\u6163\uff08\u8ca9\u4fc3\u6642\u671f\u3001\u4fa1\u683c\u611f\u5ea6\u3001\u8fd4\u54c1\u6587\u5316\uff09\u306b\u5408\u308f\u305b\u3066\u73fe\u5834\u3067\u306e\u610f\u601d\u6c7a\u5b9a\u30b9\u30d4\u30fc\u30c9<\/strong>\u3092\u4e0a\u3052\u308b\u306e\u304c2025\u5e74\u306e\u30c6\u30fc\u30de\u3067\u3059\u3002<\/p>\n\n\n\n

      \u4fef\u77b0\u56f3\uff5c\u672c\u793e\uff08adidas AG\uff09\u2192APAC\u2192\u30a2\u30c7\u30a3\u30c0\u30b9\u30b8\u30e3\u30d1\u30f3 \u7d44\u7e54\u56f3\u306e\u5831\u544a\u30e9\u30a4\u30f3<\/h2>\n\n\n\n

      \u30a2\u30c7\u30a3\u30c0\u30b9\u306e\u7d44\u7e54\u306f\u300c\u30b0\u30ed\u30fc\u30d0\u30eb\uff08adidas AG\uff09\u2192\u30ea\u30fc\u30b8\u30e7\u30f3\uff08APAC\uff09\u2192\u30ab\u30f3\u30c8\u30ea\u30fc\uff08\u5404\u56fd\u6cd5\u4eba\uff09\u300d\u3068\u3044\u3046\u4e09\u5c64\u69cb\u9020\u3067\u52d5\u3044\u3066\u304a\u308a\u3001\u65e5\u672c\u6cd5\u4eba\u3082\u305d\u306e\u4e00\u90e8\u3068\u3057\u3066\u8a2d\u8a08\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u610f\u601d\u6c7a\u5b9a\u306e\u6d41\u308c\u3092\u7406\u89e3\u3059\u308b\u3068\u3001\u306a\u305c\u65e5\u672c\u5e02\u5834\u306e\u65bd\u7b56\u304c\u65e9\u304f\u3082\u9045\u304f\u3082\u306a\u308b\u306e\u304b\u304c\u898b\u3048\u3066\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

      \u30b0\u30ed\u30fc\u30d0\u30eb\u672c\u793e\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u6226\u7565\u30fb\u5546\u54c1\u958b\u767a\u30fb\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u65b9\u91dd\u3092\u7d71\u62ec\u3057\u3001\u5404\u56fd\u306b\u5171\u901a\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u51fa\u3057\u307e\u3059\u3002\u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\u30ea\u30fc\u30b8\u30e7\u30f3\uff08APAC\uff09\u306f\u3001\u305d\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u57fa\u306b\u300c\u3069\u306e\u56fd\u306b\u3069\u306e\u5728\u5eab\u30fb\u3069\u306e\u4e88\u7b97\u3092\u3069\u306e\u6642\u671f\u306b\u914d\u5206\u3059\u308b\u304b\u300d\u3092\u6c7a\u5b9a\u3002\u65e5\u672c\u6cd5\u4eba\u306f\u3001APAC\u304c\u5b9a\u3081\u305f\u67a0\u7d44\u307f\u306e\u4e2d\u3067\u3001\u8ca9\u58f2\u30fb\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30fb\u4eba\u6750\u6226\u7565\u3092\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3057\u3066\u5b9f\u884c\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

      \u30b0\u30ed\u30fc\u30d0\u30eb\u2192\u30ea\u30fc\u30b8\u30e7\u30f3\u2192\u30ab\u30f3\u30c8\u30ea\u30fc\u306e\u201c3\u968e\u5c64\u201d\u3068\u610f\u601d\u6c7a\u5b9a\u306e\u901f\u5ea6<\/h3>\n\n\n\n

      \u3053\u306e\u4e09\u5c64\u69cb\u9020\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u4e00\u8cab\u6027\u3068\u53ce\u76ca\u6027\u306e\u4e21\u7acb<\/strong>\u306b\u3042\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u3067\u6c7a\u5b9a\u3057\u305f\u300cADIZERO\u300d\u30b7\u30ea\u30fc\u30ba\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u3001APAC\u3067\u306f\u6c17\u5019\u3084\u5927\u4f1a\u30b7\u30fc\u30ba\u30f3\u306b\u5408\u308f\u305b\u3066\u5fae\u8abf\u6574\u3002\u65e5\u672c\u6cd5\u4eba\u3067\u306f\u3001\u30e9\u30f3\u30ca\u30fc\u306e\u7279\u6027\uff08\u4f8b\uff1a\u30de\u30e9\u30bd\u30f3\u5c64\u4e2d\u5fc3\u30fb\u30b9\u30d4\u30fc\u30c9\u7df4\u7fd2\u6587\u5316\uff09\u306b\u5408\u308f\u305b\u3066\u5e83\u544a\u51fa\u7a3f\u3084\u30ea\u30c6\u30fc\u30eb\u5c55\u958b\u3092\u8abf\u6574\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

      \u305f\u3060\u3057\u3001\u627f\u8a8d\u30d5\u30ed\u30fc\u304c\u591a\u3044\u5206\u3001\u6c7a\u5b9a\u901f\u5ea6\u306f\u3084\u3084\u9045\u304f\u306a\u308b\u50be\u5411\u3082\u3002\u305d\u306e\u305f\u30812025\u5e74\u304b\u3089\u306f\u3001APAC\u306e\u4e00\u90e8\u627f\u8a8d\u30d7\u30ed\u30bb\u30b9\u3092\u300c\u65e5\u672c\u5074\u306eExCom\uff08\u7d4c\u55b6\u4f1a\u8b70\uff09\u300d\u306b\u79fb\u7ba1\u3057\u3001\u5728\u5eab\u5224\u65ad\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u4fee\u6b63\u3092\u73fe\u5834\u4e3b\u5c0e\u3067\u884c\u3046\u30b1\u30fc\u30b9\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5728\u5eab\u306e\u6ede\u7559\u30ea\u30b9\u30af\u3084\u30bb\u30fc\u30eb\u6642\u671f\u306e\u305a\u308c<\/strong>\u304c\u6e1b\u5c11\u3057\u3001\u3088\u308a\u5e02\u5834\u611f\u5ea6\u306e\u9ad8\u3044\u904b\u55b6\u304c\u53ef\u80fd\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

      \u65e5\u672c\u6cd5\u4eba\u306e\u7d4c\u55b6\u4f1a\u8b70\u4f53\uff08ExCom\uff09\u3068\u6a29\u9650\u79fb\u8b72\u306e\u7bc4\u56f2<\/h3>\n\n\n\n

      \u30a2\u30c7\u30a3\u30c0\u30b9\u30b8\u30e3\u30d1\u30f3\u306e\u7d4c\u55b6\u306f\u3001\u793e\u9577\uff08Managing Director\uff09\u3092\u4e2d\u5fc3\u306b**VP\u30af\u30e9\u30b9\uff08DTC\u30fb\u30db\u30fc\u30eb\u30bb\u30fc\u30eb\u30fb\u30de\u30fc\u30b1\u30fb\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306a\u3069\u5404\u672c\u90e8\u9577\uff09**\u3067\u69cb\u6210\u3055\u308c\u308bExCom\u304c\u610f\u601d\u6c7a\u5b9a\u306e\u4e2d\u5fc3\u3067\u3059\u3002\u3053\u3053\u3067\u6271\u3046\u4e3b\u306a\u30c6\u30fc\u30de\u306f\u6b21\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n

        \n
      • \u5e74\u6b21\u8a08\u753b\uff08AOP\uff09\u304a\u3088\u3073\u56db\u534a\u671f\u696d\u7e3e\u30ec\u30d3\u30e5\u30fc\uff08QBR\uff09<\/li>\n\n\n\n
      • \u5728\u5eab\u6c34\u6e96\u30fb\u8ca9\u58f2KPI\uff08\u58f2\u4e0a\u3001\u7c97\u5229\u3001\u5728\u5eab\u56de\u8ee2\u3001\u8fd4\u54c1\u7387\uff09<\/li>\n\n\n\n
      • \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u65b9\u91dd\u3068\u30d6\u30e9\u30f3\u30c9\u65bd\u7b56<\/li>\n\n\n\n
      • \u7d44\u7e54\u518d\u7de8\u30fb\u4eba\u4e8b\u914d\u7f6e\u30fb\u5831\u916c\u8a2d\u8a08<\/li>\n<\/ul>\n\n\n\n

        \u3053\u306eExCom\u306b\u3001\u3053\u308c\u307e\u3067APAC\u627f\u8a8d\u304c\u5fc5\u8981\u3060\u3063\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u4e88\u7b97\u306e\u4e00\u90e8<\/strong>\u3068\u30bb\u30fc\u30eb\u8a08\u753b<\/strong>\u304c\u79fb\u8b72\u3055\u308c\u3001\u56fd\u5185\u72ec\u81ea\u306e\u30b9\u30d4\u30fc\u30c9\u5bfe\u5fdc\u304c\u9032\u3093\u3067\u3044\u307e\u3059\u3002\u7279\u306bDTC\u672c\u90e8\u3068\u30c7\u30b8\u30bf\u30eb\u672c\u90e8\u306f\u3001EC\u30fb\u30a2\u30d7\u30ea\u30fbadiClub\u306e\u30c7\u30fc\u30bf\u9023\u643a\u3092\u5373\u5ea7\u306b\u53cd\u6620\u3067\u304d\u308b\u88c1\u91cf\u6a29<\/strong>\u3092\u5f97\u305f\u3053\u3068\u3067\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306a\u8ca9\u4fc3\u3068\u5728\u5eab\u8abf\u6574\u304c\u5bb9\u6613\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

        \u3053\u3046\u3057\u305f\u6a29\u9650\u79fb\u8b72\u306b\u3088\u308a\u3001\u30a2\u30c7\u30a3\u30c0\u30b9\u30b8\u30e3\u30d1\u30f3\u306f\u300c\u30b0\u30ed\u30fc\u30d0\u30eb\u57fa\u6e96\u3092\u5b88\u308a\u306a\u304c\u3089\u65e5\u672c\u5e02\u5834\u306b\u6700\u9069\u5316\u3059\u308b\u7d44\u7e54\u300d\u3078\u3068\u9032\u5316\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

        \u5168\u4f53\u69cb\u6210\uff082024\u20132025\uff09\uff5c7\u672c\u90e8\uff0b\u6a2a\u65ad\u6a5f\u80fd\u3067\u898b\u308b\u30a2\u30c7\u30a3\u30c0\u30b9\u30b8\u30e3\u30d1\u30f3 \u7d44\u7e54\u56f3<\/h2>\n\n\n\n

        2025\u5e74\u306e\u30a2\u30c7\u30a3\u30c0\u30b9\u30b8\u30e3\u30d1\u30f3\u306f\u30017\u3064\u306e\u672c\u90e8\u3092\u4e2d\u5fc3\u306b\u518d\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u5404\u672c\u90e8\u304c\u305d\u308c\u305e\u308c\u306eKPI\u3092\u62c5\u3044\u3001DTC\uff08\u76f4\u8ca9\uff09\u3068\u30c7\u30b8\u30bf\u30eb\u3092\u8ef8\u306b\u6a2a\u4e32\u3067\u9023\u643a\u3059\u308b\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002\u69cb\u6210\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n

          \n
        • \u30d6\u30e9\u30f3\u30c9\u30de\u30fc\u30b1\/\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u672c\u90e8<\/li>\n\n\n\n
        • DTC\uff08\u76f4\u55b6\u30fbEC\uff09\u672c\u90e8<\/li>\n\n\n\n
        • \u30db\u30fc\u30eb\u30bb\u30fc\u30eb\uff06\u30ad\u30fc\u30a2\u30ab\u30a6\u30f3\u30c8\u672c\u90e8<\/li>\n\n\n\n
        • \u30d7\u30ed\u30c0\u30af\u30c8\u672c\u90e8<\/li>\n\n\n\n
        • \u30c7\u30b8\u30bf\u30eb\/CRM\u672c\u90e8<\/li>\n\n\n\n
        • \u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u672c\u90e8<\/li>\n\n\n\n
        • \u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\uff08Finance\/HR\/Legal\/IT\uff09\u672c\u90e8<\/li>\n<\/ul>\n\n\n\n

          \u3053\u306e7\u90e8\u9580\u304c\u300c\u9867\u5ba2\u63a5\u70b9\u2192\u5728\u5eab\u2192\u5229\u76ca\u300d\u306e\u4e00\u9023\u306e\u6d41\u308c\u3092\u9023\u643a\u3057\u3001DTC\u6bd4\u7387\u306e\u6700\u5927\u5316\u3068\u5728\u5eab\u56de\u8ee2\u306e\u6700\u9069\u5316<\/strong>\u3092\u72d9\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

          \u30d6\u30e9\u30f3\u30c9\u30de\u30fc\u30b1\/\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u672c\u90e8\uff1aOriginals\u30fbPerformance\u306e\u5f79\u5272\u5206\u62c5<\/h3>\n\n\n\n

          \u30d6\u30e9\u30f3\u30c9\u30de\u30fc\u30b1\u306f\u3001\u30a2\u30c7\u30a3\u30c0\u30b9\u306e\u4e8c\u672c\u67f1\u3067\u3042\u308b**Originals\uff08\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\uff09\u3068<\/strong>Performance\uff08\u7af6\u6280\u7cfb\uff09**\u306e\u30d6\u30e9\u30f3\u30c9\u6226\u7565\u3092\u7d71\u62ec\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u300cADIDAS ORIGINALS SAMBA\u300d\u3084\u300cGAZELLE\u300d\u306a\u3069\u30af\u30e9\u30b7\u30c3\u30af\u30e2\u30c7\u30eb\u306e\u518d\u8ca9\u6226\u7565\u3001\u307e\u305f\u300cADIZERO\u300d\u3084\u300cTERREX\u300d\u30b7\u30ea\u30fc\u30ba\u306e\u7af6\u6280\u5f37\u5316\u304c\u305d\u306e\u7bc4\u7587\u3067\u3059\u3002
          \u5e83\u544a\u30fbSNS\u904b\u7528\u30fb\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u5236\u4f5c\u3082\u3053\u306e\u672c\u90e8\u304c\u7d71\u62ec\u3057\u3001IMP\uff08\u5e83\u544a\u9732\u51fa\u91cf\uff09\u30fbSOV\uff08Share of Voice\uff09\u30fb\u30d6\u30e9\u30f3\u30c9\u691c\u7d22\u6570<\/strong>\u3092KPI\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

          DTC\uff08\u76f4\u55b6\u30fbEC\uff09\u672c\u90e8\uff1a\u30ea\u30c6\u30fc\u30eb\u904b\u55b6\u3068e\u30b3\u30de\u30fc\u30b9\u7d71\u5408<\/h3>\n\n\n\n

          DTC\u672c\u90e8\u306f\u3001\u5168\u56fd\u306e\u76f4\u55b6\u5e97\uff08adidas Brand Center\u3001adidas Originals Shop\u306a\u3069\uff09\u3068\u516c\u5f0fEC\u30b5\u30a4\u30c8\u3092\u4e00\u4f53\u3067\u7ba1\u7406\u3057\u307e\u3059\u3002\u4e3b\u306a\u6307\u6a19\u306f\u58f2\u4e0a\u3001\u5ba2\u5358\u4fa1\u3001LTV\u3001\u5e97\u8217NPS\u3001EC CVR<\/strong>\u3067\u3059\u3002
          2025\u5e74\u306fPOS\u30c7\u30fc\u30bf\u3068EC\u8cfc\u8cb7\u5c65\u6b74\u3092\u540c\u671f\u3059\u308b\u300c\u30aa\u30e0\u30cb\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u300d\u304c\u5c0e\u5165\u3055\u308c\u3001\u30a2\u30d7\u30ea\u306e\u6765\u5e97\u8a98\u5c0e\uff08\u30b8\u30aa\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09\u304b\u3089\u8cfc\u5165\u307e\u3067\u306e\u4e00\u6c17\u901a\u8cab\u30c7\u30fc\u30bf\u5206\u6790\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30ea\u30a2\u30eb\u3068\u30c7\u30b8\u30bf\u30eb\u306e\u5dee\u3092\u611f\u3058\u3055\u305b\u306a\u3044\u8cfc\u8cb7\u4f53\u9a13\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

          \u30db\u30fc\u30eb\u30bb\u30fc\u30eb\uff06\u30ad\u30fc\u30a2\u30ab\u30a6\u30f3\u30c8\u672c\u90e8\uff1a\u91cf\u8ca9\/\u5c02\u9580\u5e97\u306eKAM\u4f53\u5236<\/h3>\n\n\n\n

          \u3053\u306e\u90e8\u9580\u306f\u3001ABC\u30de\u30fc\u30c8\u3084\u30b9\u30dd\u30fc\u30c4\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\u306a\u3069\u4e3b\u8981\u5c0f\u58f2\u3078\u306e\u55b6\u696d\u3092\u62c5\u5f53\u3002\u30ad\u30fc\u30a2\u30ab\u30a6\u30f3\u30c8\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\uff08KAM\uff09\u4f53\u5236\u3092\u63a1\u7528\u3057\u3001\u8ca9\u8def\u5225\u58f2\u4e0a\u30fb\u30ea\u30d9\u30fc\u30c8\u7387\u30fb\u5728\u5eab\u65e5\u6570<\/strong>\u3092KPI\u3068\u3057\u3066\u7ba1\u7406\u3057\u307e\u3059\u3002
          2025\u5e74\u306f\u3001\u30db\u30fc\u30eb\u30bb\u30fc\u30eb\u3067\u3082\u300cadiClub\u300d\u9023\u643a\u304c\u9032\u307f\u3001\u5e97\u8217\u9867\u5ba2\u306e\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3092DTC\u5074\u3068\u5171\u6709\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u65bd\u7b56\u3092\u4e21\u8f2a\u3067\u56de\u3059\u201c\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u8ca9\u58f2\u201d\u3078\u3068\u9032\u5316\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

          \u30d7\u30ed\u30c0\u30af\u30c8\u672c\u90e8\uff1aRunning\/Football\/Outdoor\u306eMD\u30fb\u4fa1\u683c\u6226\u7565<\/h3>\n\n\n\n

          \u30d7\u30ed\u30c0\u30af\u30c8\u672c\u90e8\u306f\u3001\u5546\u54c1\u4f01\u753b\u30fb\u4ed5\u5165\u308c\u30fb\u4fa1\u683c\u8a2d\u5b9a\uff08MD\uff09\u3092\u7d71\u62ec\u3002\u7279\u306b\u30e9\u30f3\u30cb\u30f3\u30b0\u30ab\u30c6\u30b4\u30ea\u30fc\u3067\u306f\u300cADIZERO BOSTON 12\u300d\u3084\u300cTAKUMI SEN 10\u300d\u3001\u30a2\u30a6\u30c8\u30c9\u30a2\u3067\u306f\u300cTERREX AGRAVIC FLOW 2\u300d\u306a\u3069\u306e\u8ca9\u58f2\u6226\u7565\u3092\u8a2d\u8a08\u3057\u3066\u3044\u307e\u3059\u3002
          KPI\u306f\u7c97\u5229\u7387\u30fb\u5728\u5eab\u30ab\u30d0\u30fc\u7387\u30fb\u4fa1\u683c\u4e56\u96e2\u7387<\/strong>\u3002\u30b0\u30ed\u30fc\u30d0\u30eb\u306e\u4fa1\u683c\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u5c0a\u91cd\u3057\u3064\u3064\u3001\u65e5\u672c\u5e02\u5834\u306b\u5408\u308f\u305b\u305f\u8abf\u6574\uff08\u4f8b\uff1a\u7a0e\u8fbc\u4fa1\u683c\u30fb\u30af\u30fc\u30dd\u30f3\u65bd\u7b56\uff09\u3092\u62c5\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

          \u30c7\u30b8\u30bf\u30eb\/CRM\u672c\u90e8\uff1aadiClub\u30fb\u30a2\u30d7\u30ea\u30fbCDP\u306e\u4e00\u4f53\u904b\u7528<\/h3>\n\n\n\n

          \u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u4e2d\u67a2\u3092\u62c5\u3046\u306e\u304c\u30c7\u30b8\u30bf\u30eb\/CRM\u672c\u90e8\u3067\u3059\u3002adiClub<\/strong>\u306e\u4f1a\u54e1\u30c7\u30fc\u30bf\u3001\u516c\u5f0f\u30a2\u30d7\u30ea\u306e\u884c\u52d5\u5c65\u6b74\u3001LINE\u30fb\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u30c7\u30fc\u30bf\u306a\u3069\u3092\u7d71\u5408\u3057\u3001CDP\uff08\u30ab\u30b9\u30bf\u30de\u30fc\u30c7\u30fc\u30bf\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff09\u3067\u5206\u6790\u3057\u307e\u3059\u3002
          \u6ce8\u529bKPI\u306fMAU\uff08\u6708\u9593\u30a2\u30af\u30c6\u30a3\u30d6\u4f1a\u54e1\u6570\uff09\u30fb\u518d\u8cfc\u8cb7\u7387\u30fbLTV\u30fb\u30c1\u30e3\u30fc\u30f3\u7387<\/strong>\u30022025\u5e74\u306b\u306f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u914d\u4fe1\u3092\u5f37\u5316\u3057\u3001\u300c\u304a\u6c17\u306b\u5165\u308a\u767b\u9332\u2192\u518d\u5165\u8377\u901a\u77e5\u2192\u8cfc\u5165\u7387\u300d\u306e\u6539\u5584\u304c\u9855\u8457\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

          \u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u672c\u90e8\uff1aS&OP\u30fb\u5728\u5eabKPI\u30fb\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u77ed\u7e2e<\/h3>\n\n\n\n

          \u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u672c\u90e8\u306f\u3001\u9700\u8981\u4e88\u6e2c\u30fb\u5728\u5eab\u914d\u5206\u30fb\u8f38\u9001\u3092\u7d71\u62ec\u3002S&OP\uff08\u8ca9\u58f2\u30fb\u751f\u7523\u8a08\u753b\u7d71\u5408\uff09\u4f1a\u8b70\u3067\u3001DTC\u30fb\u30db\u30fc\u30eb\u30bb\u30fc\u30eb\u4e21\u65b9\u306e\u8ca9\u58f2\u8a08\u753b\u3092\u3082\u3068\u306b\u751f\u7523\u30fb\u88dc\u5145\u3092\u6700\u9069\u5316\u3057\u307e\u3059\u3002
          KPI\u306f\u5728\u5eab\u56de\u8ee2\u65e5\u6570\u30fb\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u30fb\u9700\u8981\u4e88\u6e2c\u7cbe\u5ea6\uff08MAPE\uff09<\/strong>\u3002\u7279\u306b2025\u5e74\u306f\u3001\u30a2\u30b8\u30a2\u570f\u5009\u5eab\u306e\u8f38\u9001\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u304c\u5e73\u57475\u65e5\u77ed\u7e2e\u3055\u308c\u3001\u56fd\u5185\u5e97\u8217\u306e\u5728\u5eab\u6b20\u54c1\u7387\u304c\u524d\u5e74\u3088\u308a12\uff05\u6539\u5584\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

          \u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\uff08Finance\/HR\/Legal\/IT\uff09\uff1a\u7d71\u5236\u3068\u652f\u63f4\u6a5f\u80fd\u306e\u8981\u8ae6<\/h3>\n\n\n\n

          \u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u672c\u90e8\u306f\u3001\u8ca1\u52d9\u30fb\u4eba\u4e8b\u30fb\u6cd5\u52d9\u30fbIT\u3092\u7d71\u62ec\u3059\u308b\u201c\u5c4b\u53f0\u9aa8\u201d\u3067\u3059\u3002\u8ca1\u52d9\u90e8\u9580\u3067\u306f\u5229\u76ca\u7387\u30fb\u539f\u4fa1\u7387\u30fb\u8ca9\u7ba1\u8cbb\u6bd4\u7387<\/strong>\u3092\u76e3\u8996\u3057\u3001IT\u90e8\u9580\u306fPOS\u30fbEC\u30fbCRM\u57fa\u76e4\u306e\u30b7\u30b9\u30c6\u30e0\u9023\u643a\u3092\u62c5\u3044\u307e\u3059\u3002
          \u307e\u305f\u3001\u4eba\u4e8b\u3067\u306fOKR\u5c0e\u5165\u3068MBO\u30dc\u30fc\u30ca\u30b9\u306e\u5237\u65b0<\/strong>\u304c\u9032\u307f\u3001\u500b\u4eba\u76ee\u6a19\u3068\u4e8b\u696dKPI\u306e\u30ea\u30f3\u30af\u304c\u3088\u308a\u660e\u78ba\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5404\u672c\u90e8\u306e\u6210\u679c\u304c\u6570\u5b57\u3068\u3057\u3066\u53cd\u6620\u3055\u308c\u308b\u69cb\u9020\u306b\u5909\u308f\u308a\u3064\u3064\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

          \u3053\u306e7\u672c\u90e8\u3068\u6a2a\u65ad\u7d44\u7e54\u306e\u52d5\u304d\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u30a2\u30c7\u30a3\u30c0\u30b9\u30b8\u30e3\u30d1\u30f3\u306e2025\u5e74\u578b\u7d44\u7e54\u306e\u76ee\u7684\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u300c\u30b9\u30d4\u30fc\u30c9\u30fb\u30c7\u30fc\u30bf\u30fb\u9867\u5ba2\u4e2d\u5fc3\u300d\u3067\u3059\u3002<\/p>\n\n\n\n

          \u30ec\u30dd\u30fc\u30c8\u30e9\u30a4\u30f3\u306e\u5b9f\u50cf\uff5c\u5f79\u8077\u5225\u306b\u8ffd\u3046\u610f\u601d\u6c7a\u5b9a\u30d5\u30ed\u30fc<\/h2>\n\n\n\n

          \u30a2\u30c7\u30a3\u30c0\u30b9\u30b8\u30e3\u30d1\u30f3\u306e\u610f\u601d\u6c7a\u5b9a\u306f\u3001\u793e\u9577\uff08Managing Director\uff09\u2192VP\uff08\u5404\u672c\u90e8\u9577\uff09\u2192\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\u2192\u30de\u30cd\u30fc\u30b8\u30e3\u30fc<\/strong>\u3068\u3044\u3046\u660e\u78ba\u306a\u968e\u5c64\u69cb\u9020\u3092\u6301\u3061\u306a\u304c\u3089\u3082\u3001\u30b9\u30d4\u30fc\u30c9\u91cd\u8996\u306e\u300c\u73fe\u5834\u8d77\u70b9\u30e2\u30c7\u30eb\u300d\u306b\u9032\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u7279\u306bDTC\u3084\u30c7\u30b8\u30bf\u30eb\u90e8\u9580\u3067\u306f\u3001\u73fe\u5834\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u8fc5\u901f\u306a\u5224\u65ad\u304c\u884c\u3048\u308b\u3088\u3046\u3001\u5404\u5c64\u306bKPI\u9023\u52d5\u578b\u306e\u6a29\u9650\u304c\u4ed8\u4e0e\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

          \u30ab\u30f3\u30c8\u30ea\u30fc\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\uff08\u793e\u9577\/VP\uff09\u2192\u5404\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\u306e\u8cac\u4efb\u7bc4\u56f2<\/h3>\n\n\n\n

          \u30a2\u30c7\u30a3\u30c0\u30b9\u30b8\u30e3\u30d1\u30f3\u306e\u30c8\u30c3\u30d7\u3067\u3042\u308b\u793e\u9577\uff08Managing Director\uff09\u306f\u3001APAC\u672c\u90e8\u306b\u76f4\u63a5\u30ec\u30dd\u30fc\u30c8\u3057\u3064\u3064\u3001\u65e5\u672c\u5e02\u5834\u306ePL\u8cac\u4efb\u3092\u8ca0\u3044\u307e\u3059\u3002\u305d\u306e\u4e0b\u306b\u3001DTC\u30fb\u30db\u30fc\u30eb\u30bb\u30fc\u30eb\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u30fb\u30c7\u30b8\u30bf\u30eb\/CRM\u30fb\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8<\/strong>\u306e\u5404VP\u304c\u914d\u7f6e\u3002
          \u5404VP\u306e\u4e0b\u306b\u306f\u3001\u30ab\u30c6\u30b4\u30ea\u5225\uff08Running\uff0fFootball\uff0fOriginals\u306a\u3069\uff09\u306b\u62c5\u5f53\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\u304c\u7f6e\u304b\u308c\u3001\u9031\u6b21\u306e\u300cBusiness Review\u300d\u3067\u696d\u7e3e\u3092\u5171\u6709\u3002\u3053\u3053\u3067\u306f\u3001\u58f2\u4e0a\u30fb\u7c97\u5229\u30fb\u5728\u5eab\u30fb\u4f1a\u54e1\u7372\u5f97\u6570<\/strong>\u306a\u3069\u306e\u4e3b\u8981KPI\u3092\u57fa\u6e96\u306b\u6b21\u9031\u65bd\u7b56\u3092\u5373\u6c7a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

          DTC\u90e8\u9580\u3067\u306f\u7279\u306b\u73fe\u5834\u88c1\u91cf\u304c\u5927\u304d\u304f\u3001\u305f\u3068\u3048\u3070\u65b0\u4f5c\u300cADIZERO SL 2\u300d\u767a\u58f2\u9031\u306bCVR\u304c\u60f3\u5b9a\u3088\u308a\u4f4e\u3051\u308c\u3070\u3001\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\u5224\u65ad\u3067\u7fcc\u65e5\u306b\u306fLP\u69cb\u6210\u3084\u4fa1\u683c\u8a34\u6c42\u3092\u4fee\u6b63\u53ef\u80fd\u3002\u3053\u306e\u30b9\u30d4\u30fc\u30c9\u611f\u304c\u3001\u5f93\u6765\u306e\u5916\u8cc7\u7684\u306a\u627f\u8a8d\u578b\u30d5\u30ed\u30fc\u304b\u3089\u8131\u5374\u3057\u305f\u6700\u5927\u306e\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n

          \u4e88\u7b97\uff08AOP\uff09\u3068\u56db\u534a\u671f\u30ec\u30d3\u30e5\u30fc\uff08QBR\uff09\u306e\u904b\u7528\u30d7\u30ed\u30bb\u30b9<\/h3>\n\n\n\n

          \u30a2\u30c7\u30a3\u30c0\u30b9\u30b8\u30e3\u30d1\u30f3\u306e\u5e74\u5ea6\u8a08\u753b\uff08AOP\uff1aAnnual Operating Plan\uff09\u306f\u3001\u524d\u5e7410\u301c11\u6708\u306b\u7b56\u5b9a\u3055\u308c\u307e\u3059\u3002AOP\u3067\u306f\u3001\u58f2\u4e0a\u30fb\u7c97\u5229\u30fb\u5728\u5eab\u56de\u8ee2\u30fbNPS\u30fbEC\u6bd4\u7387\u30fbLTV<\/strong>\u3068\u3044\u3063\u305fKPI\u304c\u5404\u672c\u90e8\u5358\u4f4d\u3067\u5272\u308a\u632f\u3089\u308c\u3001\u56db\u534a\u671f\u3054\u3068\u306eQBR\uff08Quarterly Business Review\uff09\u3067\u9032\u6357\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002
          QBR\u3067\u306f\u3001APAC\u672c\u90e8\u306e\u30d5\u30a1\u30a4\u30ca\u30f3\u30b9\u30c1\u30fc\u30e0\u3082\u53c2\u52a0\u3057\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u76ee\u6a19\u3068\u306e\u6574\u5408\u3092\u53d6\u308a\u307e\u3059\u3002\u7279\u306b2025\u5e74\u304b\u3089\u306f\u3001\u5728\u5eab\u56de\u8ee2\u65e5\u6570\uff08DIO\uff09\u3068\u30de\u30fc\u30af\u30c0\u30a6\u30f3\u7387<\/strong>\u304c\u91cd\u70b9\u6307\u6a19\u306b\u8ffd\u52a0\u3055\u308c\u3001\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u3068DTC\u306e\u9023\u52d5\u5ea6\u304c\u3088\u308a\u53b3\u3057\u304f\u7ba1\u7406\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

          \u307e\u305f\u3001DTC\u3068\u30c7\u30b8\u30bf\u30eb\u672c\u90e8\u3067\u306f\u300c\u30df\u30cbQBR\u300d\u3068\u547c\u3070\u308c\u308b\u6708\u6b21\u30ec\u30d3\u30e5\u30fc\u3082\u5c0e\u5165\u3002\u3053\u3053\u3067\u306f\u30a2\u30d7\u30eaCVR\u30fb\u30e1\u30fc\u30eb\u958b\u5c01\u7387\u30fbadiClub\u518d\u8cfc\u8cb7\u7387\u306a\u3069\u77ed\u671fKPI\u3092\u5373\u65e5\u4fee\u6b63\u3067\u304d\u308b\u4f53\u5236\u304c\u6574\u3048\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

          \u5e97\u8217\u2192\u5730\u533a\u2192\u672c\u90e8\u306e\u73fe\u5834\u8d77\u70b9\u306e\u30a8\u30b9\u30ab\u30ec\u30fc\u30b7\u30e7\u30f3\u3068\u6539\u5584\u30b5\u30a4\u30af\u30eb<\/h3>\n\n\n\n

          \u5e97\u8217\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u95a2\u3057\u3066\u306f\u3001\u300c\u73fe\u5834\u2192\u5730\u533a\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u2192DTC\u672c\u90e8\u300d\u3068\u3044\u3046\u30dc\u30c8\u30e0\u30a2\u30c3\u30d7\u578b\u306e\u5831\u544a\u30d5\u30ed\u30fc\u304c\u78ba\u7acb\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u6e0b\u8c37Brand Center\u3084\u539f\u5bbf\u306e\u65d7\u8266\u5e97\u3067\u306f\u3001\u9031\u6b21\u3067\u58f2\u4e0a\u30fb\u5ba2\u5358\u4fa1\u30fb\u6765\u5e97\u8005\u6570\u30fb\u8fd4\u54c1\u7387\u304c\u30ec\u30dd\u30fc\u30c8\u3055\u308c\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u672c\u90e8\u3068\u5171\u6709\u3002
          \u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u306fCRM\u5074\u3068\u5373\u6642\u9023\u643a\u3055\u308c\u3001**\u5730\u57df\u5225\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\uff08\u4f8b\uff1a\u90fd\u5185\u9650\u5b9aadiClub\u30dc\u30fc\u30ca\u30b9\u30dd\u30a4\u30f3\u30c8\u65bd\u7b56\uff09**\u306a\u3069\u306b\u53cd\u6620\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

          \u307e\u305f\u3001\u73fe\u5834\u30b9\u30bf\u30c3\u30d5\u304c\u5165\u529b\u3059\u308bVoice of Store\uff08\u5e97\u8217\u306e\u58f0\uff09\u30b7\u30b9\u30c6\u30e0<\/strong>\u3082\u5c0e\u5165\u3055\u308c\u3001\u54c1\u8584\u30fb\u5728\u5eab\u904e\u591a\u30fb\u63a5\u5ba2\u8ab2\u984c\u306a\u3069\u3092\u76f4\u63a5\u30b5\u30d7\u30e9\u30a4\u3084MD\u90e8\u9580\u3078\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u53ef\u80fd\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5f93\u67653\u9031\u9593\u304b\u304b\u3063\u3066\u3044\u305f\u5728\u5eab\u88dc\u5145\u5224\u65ad\u304c\u3001\u5e73\u57475\u55b6\u696d\u65e5\u4ee5\u5185\u306b\u77ed\u7e2e\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

          \u3053\u306e\u3088\u3046\u306b\u3001\u30a2\u30c7\u30a3\u30c0\u30b9\u30b8\u30e3\u30d1\u30f3\u306e\u30ec\u30dd\u30fc\u30c8\u30e9\u30a4\u30f3\u306f\u300c\u30c8\u30c3\u30d7\u30c0\u30a6\u30f3\u00d7\u30dc\u30c8\u30e0\u30a2\u30c3\u30d7\u300d\u306e\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u69cb\u9020\u3002\u73fe\u5834\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u5373\u6642\u5bfe\u5fdc\u529b<\/strong>\u304c\u3001\u7d44\u7e54\u518d\u7de8\u5f8c\u306e\u6700\u5927\u306e\u6210\u679c\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n\n\n\n

          \u518d\u7de8\u306e\u80cc\u666f\uff082023\u20132025\uff09\uff5c\u5728\u5eab\u5727\u7e2e\u3068DTC\u6bd4\u7387\u306e\u5f15\u304d\u4e0a\u3052<\/h2>\n\n\n\n

          \u30a2\u30c7\u30a3\u30c0\u30b9\u30b8\u30e3\u30d1\u30f3\u306e\u7d44\u7e54\u518d\u7de8\u306f\u3001\u5358\u306a\u308b\u4eba\u54e1\u914d\u7f6e\u306e\u898b\u76f4\u3057\u3067\u306f\u306a\u304f\u3001\u5728\u5eab\u69cb\u9020\u306e\u6700\u9069\u5316\u3068DTC\uff08Direct To Consumer\uff09\u6bd4\u7387\u306e\u62e1\u5927<\/strong>\u3068\u3044\u3046\u7d4c\u55b6\u8ab2\u984c\u306e\u89e3\u6c7a\u304c\u76ee\u7684\u3067\u3059\u3002\u80cc\u666f\u306b\u306f\u30012022\u301c2023\u5e74\u306b\u304b\u3051\u3066\u306e\u4f9b\u7d66\u904e\u5270\u3068\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u3067\u306e\u53ce\u76ca\u5727\u529b\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u305d\u306e3\u3064\u306e\u67f1\u3092\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

          \u4f9b\u7d66\u904e\u5270\u306e\u89e3\u6d88\uff1a\u5728\u5eab\u56de\u8ee2\u65e5\u6570\u30fb\u6b20\u54c1\u7387\u30fb\u30de\u30fc\u30af\u30c0\u30a6\u30f3\u6700\u9069\u5316<\/h3>\n\n\n\n

          2022\u5e74\u306e\u30a2\u30c7\u30a3\u30c0\u30b9\u306f\u3001\u4e16\u754c\u7684\u306a\u7269\u6d41\u9045\u5ef6\u306e\u5f71\u97ff\u3067\u5728\u5eab\u304c\u81a8\u5f35\u3057\u3001\u65e5\u672c\u6cd5\u4eba\u3067\u3082\u5009\u5eab\u6ede\u7559\u304c\u6df1\u523b\u5316\u3057\u307e\u3057\u305f\u30022023\u5e74\u6642\u70b9\u3067\u5728\u5eab\u56de\u8ee2\u65e5\u6570\u306f\u7d04110\u65e5<\/strong>\u307e\u3067\u4e0a\u6607\uff08\u524d\u5e74\u3088\u308a+25\u65e5\uff09\u3002\u3053\u306e\u904e\u5270\u5728\u5eab\u304c\u7c97\u5229\u3092\u5727\u8feb\u3057\u305f\u305f\u3081\u30012024\u5e74\u4ee5\u964d\u306fS&OP\uff08\u8ca9\u58f2\u30fb\u751f\u7523\u7d71\u5408\u8a08\u753b\uff09\u4f53\u5236<\/strong>\u3092\u518d\u69cb\u7bc9\u3057\u3001DTC\u4e3b\u5c0e\u3067\u5728\u5eab\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3092\u5f37\u5316\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

          \u7279\u306b\u3001\u30de\u30fc\u30af\u30c0\u30a6\u30f3\uff08\u5024\u4e0b\u3052\uff09\u7387\u3092\u6291\u3048\u308b\u305f\u3081\u306b\u300c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u88dc\u5145\u30e2\u30c7\u30eb\u300d\u3092\u5c0e\u5165\u3002\u5e97\u8217\u3068EC\u306e\u5728\u5eab\u3092\u7d71\u5408\u7ba1\u7406\u3057\u3001\u8ca9\u58f2\u901f\u5ea6\u304c\u9045\u3044SKU\u306f\u81ea\u52d5\u3067\u8ca9\u4fc3\u3092\u5207\u308a\u66ff\u3048\u308b\u4ed5\u7d44\u307f\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u30012024\u5e74\u5ea6\u306e\u5728\u5eab\u56de\u8ee2\u65e5\u6570\u306f87\u65e5\u307e\u3067\u77ed\u7e2e<\/strong>\u3055\u308c\u3001\u6b20\u54c1\u7387\u3082\u524d\u5e74\u3088\u308a8\uff05\u6539\u5584<\/strong>\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

          \u30aa\u30e0\u30cb\u7d71\u5408\uff1aEC\/\u30a2\u30d7\u30ea\/POS\u306eKPI\u4e00\u672c\u5316\uff08CVR\u30fb\u8fd4\u54c1\u7387\u30fbNPS\uff09<\/h3>\n\n\n\n

          \u3082\u3046\u4e00\u3064\u306e\u5927\u304d\u306a\u6539\u9769\u304c\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u7d71\u5408<\/strong>\u3067\u3059\u3002\u5f93\u6765\u306f\u300c\u5e97\u8217\u300d\u300cEC\u300d\u300c\u30a2\u30d7\u30ea\u300d\u3067\u5225\u3005\u306b\u904b\u7528\u3055\u308c\u3066\u3044\u305fKPI\uff08\u58f2\u4e0a\u30fbCVR\u30fb\u8fd4\u54c1\u7387\u30fb\u9867\u5ba2\u6e80\u8db3\u5ea6\uff09\u304c\u30012024\u5e74\u304b\u3089\u7d71\u4e00\u3055\u308c\u307e\u3057\u305f\u3002
          \u305f\u3068\u3048\u3070\u3001\u516c\u5f0f\u30a2\u30d7\u30ea\u7d4c\u7531\u3067\u300cULTRABOOST LIGHT\u300d\u3092\u8cfc\u5165\u3057\u305f\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u306f\u3001POS\u306b\u53cd\u6620\u3055\u308c\u3001\u5e97\u8217\u3067\u306e\u8fd4\u54c1\u30fb\u4ea4\u63db\u3082\u540c\u4e00ID\u3067\u51e6\u7406\u53ef\u80fd\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30c1\u30e3\u30cd\u30eb\u3054\u3068\u306eNPS\uff08\u9867\u5ba2\u6e80\u8db3\u5ea6\uff09\u5dee\u304c\u7e2e\u307e\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

          \u307e\u305f\u3001\u30a2\u30d7\u30ea\u306eCVR\uff08\u8cfc\u5165\u7387\uff09\u306f2023\u5e74\u6bd4\u3067**\uff0b0.8pt\u5411\u4e0a\u3002\u8fd4\u54c1\u7387\u3082EC\u5168\u4f53\u3067<\/strong>\u22121.6pt**\u6539\u5584\u3057\u3001LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u304c\u4e0a\u6607\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3092\u652f\u3048\u308b\u306e\u304c\u3001\u30c7\u30b8\u30bf\u30eb\/CRM\u672c\u90e8\u304c\u69cb\u7bc9\u3057\u305f\u300cUnified KPI Dashboard\u300d\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u30fbDTC\u30fb\u30b5\u30d7\u30e9\u30a4\u306e\u5168\u4f53\u6307\u6a19\u3092\u540c\u6642\u306b\u53ef\u8996\u5316\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

          \u5378\u2192\u76f4\u8ca9\u30b7\u30d5\u30c8\uff1a\u30b0\u30ed\u30b9\u30de\u30fc\u30b8\u30f3\u6539\u5584\u3068\u4fa1\u683c\u6574\u5408\u6027\u306e\u78ba\u4fdd<\/h3>\n\n\n\n

          \u518d\u7de8\u306e\u6839\u5e95\u306b\u3042\u308b\u3082\u3046\u4e00\u3064\u306e\u76ee\u7684\u304c\u3001\u30db\u30fc\u30eb\u30bb\u30fc\u30eb\u4f9d\u5b58\u304b\u3089\u306e\u8131\u5374<\/strong>\u3067\u3059\u3002\u30a2\u30c7\u30a3\u30c0\u30b9\u30b8\u30e3\u30d1\u30f3\u3067\u306f\u30012023\u5e74\u5ea6\u306eDTC\u6bd4\u7387\u304c\u7d0447\uff05\u3067\u3057\u305f\u304c\u30012025\u5e74\u5ea6\u306b\u306f60\uff05\u8d85<\/strong>\u3092\u76ee\u6a19\u306b\u8a2d\u5b9a\u3002\u5378\u8ca9\u58f2\u3067\u306f\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u306a\u304b\u3063\u305f\u4fa1\u683c\u30fb\u5728\u5eab\u30fb\u8ca9\u4fc3\u3092\u3001DTC\u306b\u96c6\u7d04\u3059\u308b\u3053\u3068\u3067\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3092\u5b88\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

          \u305f\u3068\u3048\u3070\u3001\u91cf\u8ca9\u5e97\u3067\u306e\u5024\u5d29\u308c\u9632\u6b62\u3092\u76ee\u7684\u306b\u300c\u518d\u8ca9\u7ba1\u7406\u30b3\u30fc\u30c9\uff08\u518d\u6d41\u901a\u8b58\u5225\uff09\u300d\u3092\u5c0e\u5165\u3002\u7279\u5b9aSKU\uff08\u4f8b\uff1aADIZERO TAKUMI SEN 10\u3001GAZELLE INDOOR\uff09\u306b\u3064\u3044\u3066\u306f\u3001DTC\u306e\u307f\u3067\u306e\u8ca9\u58f2\u307e\u305f\u306f\u7279\u5b9a\u30c1\u30e3\u30cd\u30eb\u9650\u5b9a\u8ca9\u58f2\u306b\u5207\u308a\u66ff\u3048\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5e73\u5747\u30b0\u30ed\u30b9\u30de\u30fc\u30b8\u30f3\u304c\u7d043.5pt\u6539\u5584<\/strong>\u3002
          \u3055\u3089\u306b\u3001\u5378\u5148\u306b\u5bfe\u3057\u3066\u3082\u300c\u5728\u5eab\u30fb\u4fa1\u683c\u30c7\u30fc\u30bf\u306e\u5171\u6709\u5951\u7d04\u300d\u3092\u7de0\u7d50\u3057\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u4fa1\u683c\u6574\u5408\u6027\uff08Price Integrity\uff09\u3092\u78ba\u4fdd\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

          \u3053\u306e3\u3064\u306e\u6539\u9769\u3092\u901a\u3058\u3066\u3001\u30a2\u30c7\u30a3\u30c0\u30b9\u30b8\u30e3\u30d1\u30f3\u306f\u201c\u5728\u5eab\u3092\u6e1b\u3089\u3057\u3064\u3064\u5229\u76ca\u3092\u5897\u3084\u3059\u201d\u4f53\u5236\u306b\u8ee2\u63db\u3057\u3066\u3044\u307e\u3059\u3002\u6b21\u7ae0\u3067\u306f\u3001\u305d\u306e\u6210\u679c\u3092\u652f\u3048\u308b\u90e8\u9580\u5225KPI<\/strong>\u3092\u5177\u4f53\u7684\u306b\u898b\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

          \u90e8\u9580\u5225KPI\u3067\u7406\u89e3\u3059\u308b\u7d44\u7e54\u306e\u76ee\u7684<\/h2>\n\n\n\n

          \u30a2\u30c7\u30a3\u30c0\u30b9\u30b8\u30e3\u30d1\u30f3\u306e\u5404\u672c\u90e8\u306f\u3001\u5358\u306b\u5f79\u5272\u3092\u5206\u62c5\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u6570\u5024\uff08KPI\uff09\u3067\u6210\u679c\u3092\u53ef\u8996\u5316\u3057\u3001\u9023\u52d5\u3057\u3066\u52d5\u304f\u69cb\u9020<\/strong>\u3092\u53d6\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u300c\u30d6\u30e9\u30f3\u30c9\u5f37\u5316\u2192\u8ca9\u58f2\u2192\u5728\u5eab\u6700\u9069\u5316\u2192\u518d\u8cfc\u8cb7\u4fc3\u9032\u300d\u306e\u5faa\u74b0\u304c\u4ed5\u7d44\u307f\u3068\u3057\u3066\u6a5f\u80fd\u3059\u308b\u3088\u3046\u8a2d\u8a08\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u672c\u90e8\u3054\u3068\u306e\u4e3b\u306a\u6307\u6a19\u3092\u6574\u7406\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

          \u30d6\u30e9\u30f3\u30c9\uff1aIMP\u30fbSOV\u30fb\u6307\u540d\u691c\u7d22\u306e\u62e1\u5f35\u3068\u30ad\u30e3\u30f3\u30da\u30fc\u30f3ROAS<\/h3>\n\n\n\n

          \u30d6\u30e9\u30f3\u30c9\u30de\u30fc\u30b1\u672c\u90e8\u3067\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u5b58\u5728\u611f\u3092\u6570\u5024\u3067\u6e2c\u308b\u305f\u3081\u306b\u3001\u4ee5\u4e0b\u306e\u6307\u6a19\u3092\u8ef8\u306b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

            \n
          • IMP\uff08\u5e83\u544a\u8868\u793a\u56de\u6570\uff09\uff0fSOV\uff08Share of Voice\uff09<\/strong>\uff1a\u4e3b\u8981\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u306e\u9732\u51fa\u6bd4\u7387\u3092\u5b9a\u70b9\u89b3\u6e2c\u3002<\/li>\n\n\n\n
          • \u6307\u540d\u691c\u7d22\u6570\uff08Google Trends\uff0fSNS\uff09<\/strong>\uff1a\u30d6\u30e9\u30f3\u30c9\u6307\u540d\u30ef\u30fc\u30c9\u300c\u30a2\u30c7\u30a3\u30c0\u30b9\u300d\u300cSAMBA\u300d\u300cGAZELLE\u300d\u306a\u3069\u306e\u4e0a\u6607\u7387\u3092\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3002<\/li>\n\n\n\n
          • ROAS\uff08\u5e83\u544a\u8cbb\u5bfe\u52b9\u679c\uff09<\/strong>\uff1a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5358\u4f4d\u3067\u7b97\u51fa\u3057\u3001100\uff05\u8d85\u3092\u57fa\u6e96\u306b\u6700\u9069\u5316\u3002<\/li>\n<\/ul>\n\n\n\n

            \u305f\u3068\u3048\u3070\u300cADIZERO JAPAN 8\u300d\u767a\u58f2\u6642\u306b\u306f\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u65bd\u7b56\u3068\u30a2\u30d7\u30ea\u30d7\u30c3\u30b7\u30e5\u3092\u9023\u52d5\u3055\u305b\u3001\u6307\u540d\u691c\u7d22\u91cf\u304c\u524d\u6708\u6bd4\uff0b22\uff05\u3092\u8a18\u9332\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

            DTC\uff1a\u5ba2\u6570\u00d7\u5ba2\u5358\u4fa1\u00d7\u8cfc\u5165\u983b\u5ea6\u3001LTV\u3068adiClub\u30e9\u30f3\u30af\u69cb\u6210\u6bd4<\/h3>\n\n\n\n

            DTC\u672c\u90e8\u306e\u4e3b\u8981\u6307\u6a19\u306f\u3001**\u300c\u5ba2\u6570\u00d7\u5ba2\u5358\u4fa1\u00d7\u8cfc\u5165\u983b\u5ea6\u300d**\u3068\u3044\u3046\u6700\u3082\u76f4\u63a5\u7684\u306a\u53ce\u76ca\u65b9\u7a0b\u5f0f\u3067\u3059\u3002\u7279\u306badiClub\u30e9\u30f3\u30af\uff08Blue\uff0fSilver\uff0fGold\uff0fPlatinum\uff09\u306e\u69cb\u6210\u6bd4\u3092LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u3068\u639b\u3051\u5408\u308f\u305b\u3001\u3069\u306e\u5c64\u304c\u5229\u76ca\u3092\u727d\u5f15\u3057\u3066\u3044\u308b\u304b\u3092\u5206\u6790\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

              \n
            • \u5e73\u5747\u5ba2\u5358\u4fa1\uff08AOV\uff09<\/strong>\uff1a1.2\u4e07\u5186\u524d\u5f8c\u304c\u57fa\u6e96\u3002\u65b0\u4f5c\u30b9\u30cb\u30fc\u30ab\u30fc\uff08ULTRABOOST LIGHT\u306a\u3069\uff09\u3067\u5f15\u304d\u4e0a\u3052\u3092\u72d9\u3046\u3002<\/li>\n\n\n\n
            • \u5e74\u9593\u8cfc\u5165\u983b\u5ea6<\/strong>\uff1a\u4e0a\u4f4d\u4f1a\u54e1\u5c64\uff08Gold\u4ee5\u4e0a\uff09\u3067\u5e743.5\u56de\u3092\u8d85\u3048\u308b\u3068\u512a\u826f\u9867\u5ba2\u3068\u5b9a\u7fa9\u3002<\/li>\n\n\n\n
            • LTV<\/strong>\uff1aDTC\u9867\u5ba2\u5e73\u5747\u3067\u7d043.8\u4e07\u5186\u30022025\u5e74\u76ee\u6a19\u306f\uff0b15\uff05\u3002<\/li>\n<\/ul>\n\n\n\n

              \u30db\u30fc\u30eb\u30bb\u30fc\u30eb\uff1aOTB\u30fb\u30b9\u30c8\u30c3\u30af\u30ab\u30d0\u30fc\u30fb\u30ea\u30d9\u30fc\u30c8\/\u53ce\u76ca\u6027\u7ba1\u7406<\/h3>\n\n\n\n

              \u30db\u30fc\u30eb\u30bb\u30fc\u30eb\u672c\u90e8\u3067\u306f\u3001\u6d41\u901a\u5168\u4f53\u306e\u52b9\u7387\u6027\u3092\u91cd\u8996\u3002\u8ca9\u58f2\u5148\u3054\u3068\u306b\u300cOTB\uff08Open to Buy\uff09\uff1d\u4ed5\u5165\u308c\u4f59\u529b\u300d\u300c\u30b9\u30c8\u30c3\u30af\u30ab\u30d0\u30fc\uff1d\u5728\u5eab\u30ab\u30d0\u30fc\u7387\u300d\u300c\u30ea\u30d9\u30fc\u30c8\u7387\uff1d\u7c97\u5229\u69cb\u9020\u300d\u3092\u6570\u5024\u7ba1\u7406\u3057\u3066\u3044\u307e\u3059\u3002
              \u7279\u306b2024\u5e74\u5ea6\u304b\u3089\u306f\u3001KAM\uff08\u30ad\u30fc\u30a2\u30ab\u30a6\u30f3\u30c8\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\uff09\u5236\u5ea6<\/strong>\u306e\u5f37\u5316\u306b\u3088\u308a\u3001\u4e3b\u8981\u5378\u5148\u5225\u306e\u5229\u76ca\u7387\u3092\u660e\u78ba\u5316\u3002ABC\u30de\u30fc\u30c8\u3001\u30b9\u30dd\u30fc\u30c4\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\u3001\u30bc\u30d3\u30aa\u306a\u3069\u3092\u5bfe\u8c61\u306b\u3001SKU\u5358\u4f4d\u306e\u5229\u76ca\u5206\u6790\u304c\u884c\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

              \u30b5\u30d7\u30e9\u30a4\uff1aFC\u5728\u5eab\u30fb\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u30fb\u9700\u8981\u4e88\u6e2c\u7cbe\u5ea6\uff08MAPE\uff09<\/h3>\n\n\n\n

              \u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u672c\u90e8\u306eKPI\u306f\u3001\u307e\u3055\u306b\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u5fc3\u81d3\u90e8\u3002<\/p>\n\n\n\n

                \n
              • FC\u5728\u5eab\uff08\u30d5\u30eb\u30d5\u30a3\u30eb\u30e1\u30f3\u30c8\u30bb\u30f3\u30bf\u30fc\u5728\u5eab\uff09<\/strong>\uff1aDTC\u5728\u5eab\u306e40\u65e5\u5206\u3092\u4e0a\u9650\u306b\u8a2d\u5b9a\u3002<\/li>\n\n\n\n
              • \u30ea\u30fc\u30c9\u30bf\u30a4\u30e0<\/strong>\uff1a\u8f38\u9001\uff0b\u5009\u5eab\uff0b\u5e97\u8217\u642c\u5165\u3067\u5e73\u574725\u65e5\u4ee5\u5185\uff08\u524d\u5e74\u6bd4\u22125\u65e5\uff09\u3002<\/li>\n\n\n\n
              • MAPE\uff08Mean Absolute Percentage Error\uff09<\/strong>\uff1a\u9700\u8981\u4e88\u6e2c\u7cbe\u5ea6\u309210\uff05\u4ee5\u5185\u306b\u6291\u5236\u3002<\/li>\n<\/ul>\n\n\n\n

                \u3053\u308c\u306b\u3088\u308a\u3001\u904e\u5270\u767a\u6ce8\u3084\u6b20\u54c1\u3092\u6700\u5c0f\u5316\u3057\u3001\u5728\u5eab\u30b3\u30b9\u30c8\u306e\u524a\u6e1b\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

                \u30c7\u30b8\u30bf\u30eb\uff1aMAU\/\u30a2\u30d7\u30eaCVR\/\u30e1\u30fc\u30eb\u958b\u5c01\u7387\u30fb\u9000\u4f1a\u7387\u306e\u6291\u5236<\/h3>\n\n\n\n

                \u30c7\u30b8\u30bf\u30eb\/CRM\u672c\u90e8\u3067\u306f\u3001\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u3092\u300c\u6570\u5b57\u3067\u904b\u7528\u300d\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

                  \n
                • MAU\uff08\u6708\u9593\u30a2\u30af\u30c6\u30a3\u30d6\u4f1a\u54e1\u6570\uff09<\/strong>\uff1a\u7d04130\u4e07\u4eba\uff082024\u5e74\u672b\u6642\u70b9\uff09\u3002\u524d\u5e74\u6bd4\uff0b14\uff05\u3002<\/li>\n\n\n\n
                • \u30a2\u30d7\u30eaCVR\uff08\u8cfc\u5165\u7387\uff09<\/strong>\uff1a3.2\uff05\u21923.8\uff05\u3078\u4e0a\u6607\u3002<\/li>\n\n\n\n
                • \u30e1\u30fc\u30eb\u958b\u5c01\u7387\uff0f\u9000\u4f1a\u7387<\/strong>\uff1a\u5e73\u5747\u958b\u5c01\u738728\uff05\u3001\u9000\u4f1a\u7387\u22121.1pt\u6539\u5584\u3002<\/li>\n<\/ul>\n\n\n\n

                  \u7279\u306b\u300c\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u63a8\u85a6\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u300d\u306e\u5c0e\u5165\u5f8c\u3001\u518d\u8cfc\u5165\u7387\u304c\u9855\u8457\u306b\u4e0a\u6607\u3002
                  adiClub\u9023\u52d5\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\uff08\u4f8b\uff1a\u4f1a\u54e1\u9650\u5b9a\u30ab\u30e9\u30fc\u306eADIZERO SL 2\uff09\u304cROI\u3092\u727d\u5f15\u3057\u3001\u30c7\u30b8\u30bf\u30eb\u65bd\u7b56\u5168\u4f53\u306e\u5229\u76ca\u7387\u3082\u5b89\u5b9a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

                  \u3053\u306e\u3088\u3046\u306b\u3001\u5404\u90e8\u9580\u306eKPI\u306f\u30d0\u30e9\u30d0\u30e9\u306b\u898b\u3048\u3066\u3082\u3001\u6700\u7d42\u7684\u306b\u306f\u300c\u9867\u5ba2\u4e2d\u5fc3\u306e\u5229\u76ca\u6700\u5927\u5316\u300d\u306b\u96c6\u7d04\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u304c\u30a2\u30c7\u30a3\u30c0\u30b9\u30b8\u30e3\u30d1\u30f3\u306e\u7d44\u7e54\u518d\u7de8\u306e\u672c\u8cea\u3067\u3059\u3002<\/p>\n\n\n\n

                  \u4eba\u3068\u7d44\u7e54\uff5c\u63a1\u7528\u30fb\u8a55\u4fa1\u30fb\u80b2\u6210\u306e\u67a0\u7d44\u307f<\/h2>\n\n\n\n

                  \u30a2\u30c7\u30a3\u30c0\u30b9\u30b8\u30e3\u30d1\u30f3\u306f\u30012025\u5e74\u306e\u7d44\u7e54\u518d\u7de8\u3068\u540c\u6642\u306b\u300c\u4eba\u3068\u4ed5\u7d44\u307f\u300d\u306e\u518d\u69cb\u7bc9\u306b\u3082\u8e0f\u307f\u5207\u308a\u307e\u3057\u305f\u3002\u30b0\u30ed\u30fc\u30d0\u30eb\u4f01\u696d\u3068\u3057\u3066\u306e\u900f\u660e\u6027\u3092\u7dad\u6301\u3057\u306a\u304c\u3089\u3001\u65e5\u672c\u5e02\u5834\u306b\u5408\u3046\u30b9\u30d4\u30fc\u30c9\u3068\u67d4\u8edf\u6027\u3092\u3082\u305f\u305b\u308b\u305f\u3081\u306b\u3001\u63a1\u7528\u30fb\u8a55\u4fa1\u30fb\u80b2\u6210<\/strong>\u306e3\u672c\u67f1\u304c\u5237\u65b0\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

                  \u76ee\u6a19\u7ba1\u7406\uff08OKR\/MBO\uff09\u3068\u5831\u916c\u9023\u52d5\u306e\u8a2d\u8a08<\/h3>\n\n\n\n

                  \u5168\u793e\u54e1\u304c\u5171\u901a\u306eKPI\u3092\u5171\u6709\u3067\u304d\u308b\u3088\u3046\u306b\u30012024\u5e74\u304b\u3089**OKR\uff08Objectives and Key Results\uff09**\u3092\u6b63\u5f0f\u5c0e\u5165\u3002\u4e0a\u4f4d\u76ee\u6a19\uff08\u4f1a\u793e\u306e\u76ee\u7684\uff09\u3068\u500b\u4eba\u76ee\u6a19\u3092\u9023\u52d5\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u300c\u81ea\u5206\u306e\u4ed5\u4e8b\u304c\u3069\u306eKPI\u306b\u8ca2\u732e\u3057\u3066\u3044\u308b\u304b\u300d\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

                  \u305f\u3068\u3048\u3070\u3001DTC\u90e8\u9580\u3067\u306f\u300c\u5e74\u9593EC\u58f2\u4e0a\uff0b12\uff05\u300d\u3068\u3044\u3046Key Result\u306b\u5bfe\u3057\u3066\u3001\u5e97\u9577\u30fbEC\u62c5\u5f53\u30fbCRM\u62c5\u5f53\u304c\u305d\u308c\u305e\u308c\u81ea\u5206\u306eOKR\u3092\u8a2d\u5b9a\u3002\u3053\u308c\u3092\u56db\u534a\u671f\u3054\u3068\u306b\u30ec\u30d3\u30e5\u30fc\u3057\u3001\u30dc\u30fc\u30ca\u30b9\uff08MBO\uff1aManagement by Objectives\uff09\u306b\u53cd\u6620\u3057\u307e\u3059\u3002
                  \u5831\u916c\u306e\u7b97\u51fa\u306b\u306f**\u696d\u7e3e\u8a55\u4fa1\uff0870\uff05\uff09\uff0b\u30b3\u30f3\u30d4\u30c6\u30f3\u30b7\u30fc\u8a55\u4fa1\uff0830\uff05\uff09**\u3092\u63a1\u7528\u3002\u6210\u679c\u3060\u3051\u3067\u306a\u304f\u3001\u30c1\u30fc\u30e0\u8ca2\u732e\u30fb\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u30fb\u9867\u5ba2\u5bfe\u5fdc\u59ff\u52e2\u306a\u3069\u3082\u5b9a\u91cf\u5316\u3055\u308c\u3001\u516c\u5e73\u6027\u306e\u9ad8\u3044\u4ed5\u7d44\u307f\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

                  \u30bb\u30fc\u30eb\u30b9\/MD\/\u30de\u30fc\u30b1\u306e\u30ad\u30e3\u30ea\u30a2\u30d1\u30b9\u3068\u30af\u30ed\u30b9\u30e0\u30fc\u30d6<\/h3>\n\n\n\n

                  \u30a2\u30c7\u30a3\u30c0\u30b9\u30b8\u30e3\u30d1\u30f3\u3067\u306f\u3001\u7279\u5b9a\u90e8\u9580\u3067\u30ad\u30e3\u30ea\u30a2\u3092\u9589\u3058\u306a\u3044\u201c\u30af\u30ed\u30b9\u30e0\u30fc\u30d6\u5236\u5ea6\u201d\u3092\u63a8\u9032\u3057\u3066\u3044\u307e\u3059\u3002
                  \u305f\u3068\u3048\u3070\u3001\u5e97\u8217\u7d4c\u9a13\u8005\u304cCRM\u90e8\u9580\u306b\u7570\u52d5\u3057\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u3092\u62c5\u5f53\u3059\u308b\u30b1\u30fc\u30b9\u3084\u3001MD\u62c5\u5f53\u304c\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u3078\u8ee2\u5411\u3059\u308b\u306a\u3069\u3001DTC\u2192\u30c7\u30b8\u30bf\u30eb\u2192\u30d6\u30e9\u30f3\u30c9\u2192\u30b5\u30d7\u30e9\u30a4<\/strong>\u3068\u3044\u3063\u305f\u6a2a\u65ad\u7684\u30ad\u30e3\u30ea\u30a2\u3092\u5968\u52b1\u3002<\/p>\n\n\n\n

                  \u3053\u306e\u4ed5\u7d44\u307f\u3092\u652f\u3048\u308b\u306e\u304c\u300cTALENT MARKETPLACE\u300d\u3068\u3044\u3046\u793e\u5185\u7570\u52d5\u5236\u5ea6\u3067\u3059\u3002\u5168\u793e\u54e1\u304c\u793e\u5185\u516c\u52df\u306b\u5fdc\u52df\u3067\u304d\u3001AI\u304c\u30b9\u30ad\u30eb\u30de\u30c3\u30c1\u30f3\u30b0\u3092\u30b5\u30dd\u30fc\u30c8\u30022024\u5e74\u306b\u306f\u3001\u767b\u9332\u793e\u54e1\u306e\u3046\u3061\u7d0418\uff05\u304c\u7570\u52d5\u3092\u7d4c\u9a13<\/strong>\u3057\u3066\u304a\u308a\u3001\u56fa\u5b9a\u30dd\u30b8\u30b7\u30e7\u30f3\u306b\u7e1b\u3089\u308c\u306a\u3044\u67d4\u8edf\u306a\u7d44\u7e54\u6587\u5316\u304c\u80b2\u3061\u3064\u3064\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

                  DE&I\u3068\u30ea\u30fc\u30c0\u30fc\u80b2\u6210\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u904b\u7528\u30dd\u30a4\u30f3\u30c8<\/h3>\n\n\n\n

                  \u30a2\u30c7\u30a3\u30c0\u30b9\u306f\u30b0\u30ed\u30fc\u30d0\u30eb\u5168\u4f53\u3067DE&I\uff08Diversity, Equity & Inclusion\uff09\u3092\u91cd\u8996\u3057\u3066\u304a\u308a\u3001\u65e5\u672c\u6cd5\u4eba\u3067\u3082\u305d\u306e\u65b9\u91dd\u3092\u660e\u78ba\u306b\u53cd\u6620\u3002
                  2025\u5e74\u6642\u70b9\u3067\u3001\u5973\u6027\u7ba1\u7406\u8077\u6bd4\u7387\u306f38\uff05\uff08\u524d\u5e74\uff0b5pt\uff09<\/strong>\u3001\u5916\u56fd\u7c4d\u793e\u54e1\u6bd4\u7387\u306f**12\uff05**\u3068\u904e\u53bb\u6700\u9ad8\u3092\u66f4\u65b0\u3002\u793e\u5185\u30a4\u30d9\u30f3\u30c8\u300cLEAD HER\u300d\u300cALLY TRAINING\u300d\u306a\u3069\u3092\u901a\u3058\u3066\u3001\u591a\u69d8\u306a\u30d0\u30c3\u30af\u30b0\u30e9\u30a6\u30f3\u30c9\u3092\u6301\u3064\u30ea\u30fc\u30c0\u30fc\u80b2\u6210\u304c\u9032\u3093\u3067\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

                  \u307e\u305f\u3001\u82e5\u624b\u5c64\u306b\u306f\u300cFUTURE LEADERS PROGRAM\uff08FLP\uff09\u300d\u3092\u5b9f\u65bd\u300230\u6b73\u524d\u5f8c\u306e\u793e\u54e1\u3092\u5bfe\u8c61\u306b\u3001\u30d3\u30b8\u30cd\u30b9\u30b1\u30fc\u30b9\u5206\u6790\u3084\u5e97\u8217\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u542b\u3080\u5b9f\u8df5\u578b\u7814\u4fee\u3092\u63d0\u4f9b\u3002\u4fee\u4e86\u8005\u306e\u7d0440\uff05\u304c2\u5e74\u4ee5\u5185\u306b\u6607\u9032<\/strong>\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

                  \u3053\u306e\u3088\u3046\u306b\u3001\u30a2\u30c7\u30a3\u30c0\u30b9\u30b8\u30e3\u30d1\u30f3\u306e\u4eba\u4e8b\u5236\u5ea6\u306f\u300c\u500b\u4eba\u306e\u30b9\u30ad\u30eb\u3092\u4e8b\u696d\u6210\u679c\u306b\u76f4\u7d50\u3055\u305b\u308b\u300d\u65b9\u5411\u3067\u9032\u5316\u3002\u5358\u306a\u308b\u4eba\u6750\u80b2\u6210\u3067\u306f\u306a\u304f\u3001**\u201c\u4eba\u306e\u6210\u9577\u304c\u7d44\u7e54\u306e\u7af6\u4e89\u529b\u3092\u4e0a\u3052\u308b\u4ed5\u7d44\u307f\u201d**\u3068\u3057\u3066\u6a5f\u80fd\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

                  CRM\u4e2d\u67a2\uff5cadiClub\u3067\u56de\u3059\u201c\u7372\u5f97\u2192\u80b2\u6210\u2192\u30ed\u30a4\u30e4\u30eb\u5316\u201d<\/h2>\n\n\n\n

                  \u30a2\u30c7\u30a3\u30c0\u30b9\u30b8\u30e3\u30d1\u30f3\u306e\u30c7\u30b8\u30bf\u30eb\u6226\u7565\u306e\u5fc3\u81d3\u90e8\u3068\u3082\u3044\u3048\u308b\u306e\u304c\u3001\u4f1a\u54e1\u30d7\u30ed\u30b0\u30e9\u30e0\u300cadiClub\u300d\u3067\u3059\u30022025\u5e74\u73fe\u5728\u3001\u4f1a\u54e1\u6570\u306f\u7d04220\u4e07\u4eba<\/strong>\u3092\u7a81\u7834\u3057\u3001\u305d\u306e\u30c7\u30fc\u30bf\u304c\u30d6\u30e9\u30f3\u30c9\u30fbDTC\u30fb\u30b5\u30d7\u30e9\u30a4\u5404\u672c\u90e8\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u76f4\u7d50\u3057\u3066\u3044\u307e\u3059\u3002\u5358\u306a\u308b\u30dd\u30a4\u30f3\u30c8\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u306f\u306a\u304f\u3001\u300c\u9867\u5ba2\u3092\u30d6\u30e9\u30f3\u30c9\u30d5\u30a1\u30f3\u306b\u80b2\u3066\u308b\u300dCRM\u4e2d\u67a2\u3068\u3057\u3066\u6a5f\u80fd\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

                  \u30e9\u30f3\u30af\u5225\u7279\u5178\u3068LTV\u6700\u5927\u5316\u306e\u8a2d\u8a08\uff08\u4f1a\u54e1\u6bd4\u7387\u30fb\u518d\u8cfc\u8cb7\u7387\uff09<\/h3>\n\n\n\n

                  adiClub\u306f4\u6bb5\u968e\u306e\u30e9\u30f3\u30af\uff08Blue\uff0fSilver\uff0fGold\uff0fPlatinum\uff09\u5236\u3067\u904b\u7528\u3055\u308c\u3001\u30e9\u30f3\u30af\u304c\u4e0a\u304c\u308b\u307b\u3069\u9650\u5b9a\u5546\u54c1\u3084\u30a4\u30d9\u30f3\u30c8\u62db\u5f85\u306a\u3069\u306e\u7279\u5178\u304c\u62e1\u5145\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

                    \n
                  • Silver\u4f1a\u54e1<\/strong>\uff1a\u9001\u6599\u7121\u6599\u30fb\u30bb\u30fc\u30eb\u5148\u884c\u30a2\u30af\u30bb\u30b9<\/li>\n\n\n\n
                  • Gold\u4f1a\u54e1<\/strong>\uff1a\u9650\u5b9a\u30ab\u30e9\u30fc\u8cfc\u5165\u6a29\u30fb\u30a4\u30d9\u30f3\u30c8\u62bd\u9078\u512a\u9047<\/li>\n\n\n\n
                  • Platinum\u4f1a\u54e1<\/strong>\uff1a\u30d1\u30fc\u30bd\u30ca\u30eb\u30b9\u30bf\u30a4\u30ea\u30f3\u30b0\u30fb\u65b0\u4f5c\u512a\u5148\u8cfc\u5165\u67a0<\/li>\n<\/ul>\n\n\n\n

                    \u3053\u306e\u30e9\u30f3\u30af\u5236\u304c\u518d\u8cfc\u8cb7\u3092\u81ea\u7136\u306b\u4fc3\u3057\u30012024\u5e74\u6642\u70b9\u306e\u518d\u8cfc\u8cb7\u7387\u306f41\uff05\u21922025\u5e74\u306b\u306f48\uff05\u306b\u4e0a\u6607<\/strong>\u3002\u7279\u306b\u300cADIZERO TAKUMI SEN 10\u300d\u3084\u300cSAMBA OG\u300d\u306a\u3069\u3001\u4eba\u6c17\u5546\u54c1\u306e\u201c\u5148\u884c\u8ca9\u58f2\u7279\u5178\u201d\u304cLTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u5411\u4e0a\u306e\u5927\u304d\u306a\u8981\u56e0\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

                    LTV\u306e\u5e73\u5747\u5024\u306f2023\u5e74\u6bd4\u3067**\uff0b14\uff05\u5897\u52a0\uff08\u7d043.9\u4e07\u5186\u21924.45\u4e07\u5186\uff09**\u3002\u3053\u306e\u6210\u9577\u306e\u88cf\u306b\u306f\u3001DTC\u3068CRM\u90e8\u9580\u306e\u30c7\u30fc\u30bf\u9023\u643a\u306b\u3088\u308b\u300c\u884c\u52d5\u5225\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u65bd\u7b56\u300d\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

                    1st\/0-Party\u30c7\u30fc\u30bf\u6d3b\u7528\u3068\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\/\u540c\u610f\u7ba1\u7406<\/h3>\n\n\n\n

                    \u30a2\u30c7\u30a3\u30c0\u30b9\u30b8\u30e3\u30d1\u30f3\u3067\u306f\u3001GDPR\u30fb\u500b\u4eba\u60c5\u5831\u4fdd\u8b77\u6cd5\u306b\u6e96\u62e0\u3057\u305f0-Party\u30c7\u30fc\u30bf\u904b\u7528<\/strong>\uff08\u30e6\u30fc\u30b6\u30fc\u304c\u81ea\u3089\u63d0\u4f9b\u3059\u308b\u30c7\u30fc\u30bf\uff09\u3092\u5fb9\u5e95\u3057\u3066\u3044\u307e\u3059\u3002
                    \u4f1a\u54e1\u767b\u9332\u6642\u306b\u300c\u8208\u5473\u30ab\u30c6\u30b4\u30ea\u30fc\uff08\u4f8b\uff1a\u30e9\u30f3\u30cb\u30f3\u30b0\u3001\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3001\u30aa\u30ea\u30b8\u30ca\u30eb\u30b9\uff09\u300d\u3092\u9078\u629e\u3059\u308b\u4ed5\u69d8\u3068\u306a\u3063\u3066\u304a\u308a\u3001\u305d\u306e\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u5546\u54c1\u30ec\u30b3\u30e1\u30f3\u30c9\u3084\u30e1\u30fc\u30eb\u5185\u5bb9\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba<\/strong>\u3002
                    \u3055\u3089\u306b\u3001\u540c\u610f\u7ba1\u7406\uff08Consent Management Platform\uff1aCMP\uff09\u3092\u5c0e\u5165\u3057\u3001\u30af\u30c3\u30ad\u30fc\u30fb\u5e83\u544a\u914d\u4fe1\u8a2d\u5b9a\u3092\u30e6\u30fc\u30b6\u30fc\u81ea\u8eab\u3067\u5909\u66f4\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30c7\u30fc\u30bf\u53d6\u5f97\u7387\u3092\u7dad\u6301\u3057\u306a\u304c\u3089\u4fe1\u983c\u6027\u306e\u9ad8\u3044CRM\u904b\u7528<\/strong>\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

                    \u307e\u305f\u30012025\u5e74\u304b\u3089\u306f**\u201c\u30a2\u30f3\u30b1\u30fc\u30c8\u578b0-Party\u30c7\u30fc\u30bf\u53ce\u96c6\u201d**\u3092\u672c\u683c\u5c0e\u5165\u3002\u4f8b\uff1a\u300c\u6b21\u306b\u6b32\u3057\u3044\u30b7\u30e5\u30fc\u30ba\u306e\u30bf\u30a4\u30d7\u3092\u6559\u3048\u3066\u304f\u3060\u3055\u3044\u300d\u306a\u3069\u3001\u4f53\u9a13\u578b\u306e\u56de\u7b54\u3092\u3082\u3068\u306b\u5546\u54c1\u958b\u767a\u306b\u3082\u53cd\u6620\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

                    LINE\/\u30a2\u30d7\u30ea\/\u30e1\u30fc\u30eb\u306e\u30c1\u30e3\u30cd\u30eb\u6700\u9069\u5316\u3068\u983b\u5ea6\u8a2d\u8a08<\/h3>\n\n\n\n

                    CRM\u306e\u3082\u3046\u4e00\u3064\u306e\u8ef8\u304c\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u306e\u6700\u9069\u5316<\/strong>\u3067\u3059\u3002
                    2024\u5e74\u307e\u3067\u306f\u30e1\u30fc\u30eb\u4e2d\u5fc3\u3067\u3057\u305f\u304c\u3001\u73fe\u5728\u306fLINE\u30fb\u30a2\u30d7\u30ea\u901a\u77e5\u30fbSMS<\/strong>\u304c\u4e3b\u6d41\u306b\u3002\u7279\u306bLINE\u3067\u306f\u53cb\u3060\u3061\u767b\u9332\u6570\u304c100\u4e07\u4eba\u3092\u7a81\u7834<\/strong>\u3057\u3001\u958b\u5c01\u7387\u306f\u5e73\u574742\uff05\u3068\u30e1\u30fc\u30eb\u306e\u7d041.5\u500d\u3067\u3059\u3002<\/p>\n\n\n\n

                    \u30e1\u30c3\u30bb\u30fc\u30b8\u983b\u5ea6\u3082\u5fb9\u5e95\u7684\u306b\u30c1\u30e5\u30fc\u30cb\u30f3\u30b0\u3055\u308c\u3066\u304a\u308a\u3001<\/p>\n\n\n\n

                      \n
                    • \u65b0\u5546\u54c1\u30ea\u30ea\u30fc\u30b9\u6642<\/strong>\uff1a\u90312\u56de\u914d\u4fe1\uff08\u30a2\u30d7\u30ea\uff0bLINE\uff09<\/li>\n\n\n\n
                    • \u901a\u5e38\u671f<\/strong>\uff1a\u90311\u56de\uff08\u30bb\u30b0\u30e1\u30f3\u30c8\u5225\uff09<\/li>\n\n\n\n
                    • \u4f11\u7720\u9867\u5ba2<\/strong>\uff1a\u67081\u56de\u9650\u5b9a\u30af\u30fc\u30dd\u30f3\u65bd\u7b56<\/li>\n<\/ul>\n\n\n\n

                      \u3053\u308c\u306b\u3088\u308a\u3001\u9000\u4f1a\u7387\u306f\u524d\u5e74\u22121.2pt\u3001\u30d6\u30ed\u30c3\u30af\u7387\u306f\u22121.8pt<\/strong>\u3068\u7740\u5b9f\u306b\u6539\u5584\u3057\u3066\u3044\u307e\u3059\u3002
                      \u7279\u306b\u300cadiClub\u9650\u5b9a\u30ab\u30e9\u30fc\u300d\u3084\u300c\u8a95\u751f\u65e5\u7279\u5178\u30af\u30fc\u30dd\u30f3\u300d\u306e\u3088\u3046\u306a\u201c\u9650\u5b9a\u6027\u306e\u9ad8\u3044\u901a\u77e5\u201d\u304c\u3001CVR\uff08\u8cfc\u5165\u7387\uff09\u3092\u62bc\u3057\u4e0a\u3052\u308b\u8981\u56e0\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

                      \u30a2\u30c7\u30a3\u30c0\u30b9\u30b8\u30e3\u30d1\u30f3\u306f\u3053\u306eadiClub\u3092\u4e2d\u5fc3\u306b\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u300c\u3064\u306a\u3050\u30fb\u6df1\u3081\u308b\u30fb\u9084\u5143\u3059\u308b\u300dCRM\u5faa\u74b0\u30e2\u30c7\u30eb<\/strong>\u3092\u78ba\u7acb\u3057\u307e\u3057\u305f\u3002\u5358\u306a\u308b\u8ca9\u4fc3\u3067\u306f\u306a\u304f\u3001\u201c\u30d5\u30a1\u30f3\u3092\u80b2\u3066\u308b\u4ed5\u7d44\u307f\u201d\u3068\u3057\u3066\u306e\u7d44\u7e54\u6587\u5316<\/strong>\u304c\u6839\u4ed8\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

                      \u30ea\u30b9\u30af\u3068\u7d71\u5236\uff5c\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3068\u5185\u90e8\u7d71\u5236\u306e\u5b9f\u52d9<\/h2>\n\n\n\n

                      \u30b0\u30ed\u30fc\u30d0\u30eb\u30d6\u30e9\u30f3\u30c9\u3067\u3042\u308b\u30a2\u30c7\u30a3\u30c0\u30b9\u306b\u3068\u3063\u3066\u3001\u300c\u30d6\u30e9\u30f3\u30c9\u306e\u4fe1\u7528\u300d\u3068\u300c\u5185\u90e8\u7d71\u5236\u300d\u306f\u3069\u306e\u56fd\u3088\u308a\u3082\u53b3\u3057\u304f\u7ba1\u7406\u3055\u308c\u308b\u9818\u57df\u3067\u3059\u3002\u65e5\u672c\u6cd5\u4eba\u3067\u30822024\u5e74\u4ee5\u964d\u3001\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\uff08\u4e0d\u6b63\u30fb\u708e\u4e0a\u9632\u6b62\uff09\u3068\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u4f53\u5236\u306e\u5f37\u5316<\/strong>\u304c\u660e\u78ba\u306a\u30c6\u30fc\u30de\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u5b9f\u969b\u306e\u904b\u7528\u4f53\u5236\u3068\u4ed5\u7d44\u307f\u3092\u5177\u4f53\u7684\u306b\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

                      \u6a21\u5023\u54c1\/\u77e5\u8ca1\u4fdd\u8b77\u30fb\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u8d77\u7528\u306e\u76e3\u67fb\u30d5\u30ed\u30fc<\/h3>\n\n\n\n

                      \u30a2\u30c7\u30a3\u30c0\u30b9\u30b8\u30e3\u30d1\u30f3\u3067\u306f\u3001\u77e5\u7684\u8ca1\u7523\u4fdd\u8b77\u3092\u76ee\u7684\u306b\u300cBrand Protection Team\u300d\u304c\u672c\u793e\u3068\u9023\u643a\u3057\u3066\u5e38\u8a2d\u3055\u308c\u3066\u3044\u307e\u3059\u3002
                      2025\u5e74\u73fe\u5728\u3001\u5e74\u9593\u3067**\u7d048,000\u4ef6\u4ee5\u4e0a\u306e\u507d\u9020\u54c1\u8ca9\u58f2\u3092\u524a\u9664\uff08EC\u30fb\u30d5\u30ea\u30de\u542b\u3080\uff09**\u3057\u3066\u304a\u308a\u3001AI\u753b\u50cf\u89e3\u6790\u306b\u3088\u308b\u5546\u6a19\u691c\u51fa\u3092\u5c0e\u5165\u3057\u3066\u3044\u307e\u3059\u3002
                      \u307e\u305f\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3084\u63d0\u643a\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u3068\u306e\u5951\u7d04\u306b\u304a\u3044\u3066\u3082\u3001\u6295\u7a3f\u5185\u5bb9\u306e\u4e8b\u524d\u5be9\u67fb\u30d5\u30ed\u30fc<\/strong>\u304c\u7fa9\u52d9\u5316\u3055\u308c\u307e\u3057\u305f\u3002\u305f\u3068\u3048\u3070\u3001\u88fd\u54c1\u30ec\u30d3\u30e5\u30fc\u52d5\u753b\u306b\u304a\u3051\u308b\u30bf\u30b0\u8868\u8a18\u30fb\u666f\u54c1\u8868\u793a\u6cd5\u306e\u9075\u5b88\u304c\u5fc5\u9808\u6761\u4ef6\u3002\u3053\u308c\u3092\u5be9\u67fb\u3059\u308b\u300cSocial Compliance Team\u300d\u304c2024\u5e74\u304b\u3089\u6b63\u5f0f\u7a3c\u50cd\u3057\u3001\u708e\u4e0a\u30ea\u30b9\u30af\u3092\u672a\u7136\u306b\u9632\u3044\u3067\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

                      ESG\/\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\uff1a\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u76e3\u67fb\u3068\u30c8\u30ec\u30fc\u30b5\u30d3\u30ea\u30c6\u30a3<\/h3>\n\n\n\n

                      \u74b0\u5883\u30fb\u793e\u4f1a\u30fb\u30ac\u30d0\u30ca\u30f3\u30b9\uff08ESG\uff09\u306e\u89b3\u70b9\u3067\u306f\u3001\u30a2\u30c7\u30a3\u30c0\u30b9AG\u672c\u793e\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u57fa\u306b\u3001\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u306e\u52b4\u50cd\u74b0\u5883\u30fb\u8cc3\u91d1\u30fb\u74b0\u5883\u8ca0\u8377\u30fb\u539f\u6750\u6599\u30c8\u30ec\u30fc\u30b5\u30d3\u30ea\u30c6\u30a3<\/strong>\u3092\u76e3\u67fb\u3057\u3066\u3044\u307e\u3059\u3002
                      \u30a2\u30c7\u30a3\u30c0\u30b9\u30b8\u30e3\u30d1\u30f3\u306f2025\u5e74\u5ea6\u3001\u53d6\u5f15\u5148\u306e\u7d0495\uff05\u304c\u300c\u30a2\u30c7\u30a3\u30c0\u30b9\u30fb\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u502b\u7406\u57fa\u6e96\uff08Workplace Standards\uff09\u300d\u8a8d\u8a3c\u6e08\u307f<\/strong>\u3002\u307e\u305f\u3001\u7e4a\u7dad\u88fd\u54c1\u306b\u304a\u3051\u308b\u518d\u751f\u7d20\u6750\u6bd4\u7387\uff08\u30ea\u30b5\u30a4\u30af\u30eb\u30dd\u30ea\u30a8\u30b9\u30c6\u30eb\u306a\u3069\uff09\u306f\u5e73\u5747**57\uff05**\u307e\u3067\u4e0a\u6607\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

                      \u3053\u306e\u30c7\u30fc\u30bf\u306f\u3001\u88fd\u54c1\u30da\u30fc\u30b8\uff08\u4f8b\uff1a\u300cADIZERO SL 2\u300d\u300cULTRABOOST LIGHT\u300d\uff09\u306b\u3082\u660e\u793a\u3055\u308c\u3001\u6d88\u8cbb\u8005\u306b\u3068\u3063\u3066\u306e\u900f\u660e\u6027<\/strong>\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u90e8\u9580\u306f\u5e741\u56de\u306e\u5916\u90e8\u76e3\u67fb\u3092\u53d7\u3051\u3001\u6539\u5584\u70b9\u3092\u672c\u793e\u30ec\u30dd\u30fc\u30c8\u3068\u3057\u3066APAC\u306b\u63d0\u51fa\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

                      \u4fa1\u683c\u653f\u7b56\u306e\u6574\u5408\u6027\u3068\u5e02\u5834\u76e3\u8996\uff08\u8ee2\u58f2\u30fb\u5024\u5d29\u308c\u5bfe\u7b56\uff09<\/h3>\n\n\n\n

                      \u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3092\u5b88\u308b\u305f\u3081\u3001\u30a2\u30c7\u30a3\u30c0\u30b9\u30b8\u30e3\u30d1\u30f3\u306f**\u4fa1\u683c\u7d71\u5236\u30dd\u30ea\u30b7\u30fc\uff08Price Integrity Policy\uff09**\u3092\u5236\u5b9a\u3002\u3053\u308c\u306b\u3088\u308a\u3001DTC\u30fb\u30db\u30fc\u30eb\u30bb\u30fc\u30eb\u30fbEC\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u306e\u4fa1\u683c\u6574\u5408\u6027\u3092\u5e38\u6642\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u3066\u3044\u307e\u3059\u3002
                      \u7279\u306b2024\u5e74\u4ee5\u964d\u306f\u3001\u8ee2\u58f2\u5bfe\u7b56\u3068\u3057\u3066\u300cSKU\u5225\u30b7\u30ea\u30a2\u30eb\u30b3\u30fc\u30c9\u8ffd\u8de1\u300d\u3092\u5c0e\u5165\u3002\u4eba\u6c17\u5546\u54c1\uff08\u4f8b\uff1a\u300cSAMBA OG\u300d\u300cGAZELLE INDOOR\u300d\u300cADIZERO TAKUMI SEN 10\u300d\u306a\u3069\uff09\u306b\u3064\u3044\u3066\u306f\u3001DTC\u9650\u5b9a\u8ca9\u58f2\u3084\u62bd\u9078\u8ca9\u58f2\u306e\u5f37\u5316\u304c\u9032\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

                      \u307e\u305f\u3001\u4e0d\u6b63\u8ee2\u58f2\u691c\u77e5\u30b7\u30b9\u30c6\u30e0<\/strong>\u3092\u5c0e\u5165\u3057\u3001\u5b9a\u4fa1\u306e1.5\u500d\u4ee5\u4e0a\u3067\u8ee2\u58f2\u3055\u308c\u3066\u3044\u308b\u5546\u54c1\u306e\u76e3\u8996\u3092\u81ea\u52d5\u5316\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30b0\u30ec\u30fc\u30be\u30fc\u30f3\u5e02\u5834\u306e\u5728\u5eab\u309225\uff05\u524a\u6e1b\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u4fa1\u683c\u4fe1\u983c\u5ea6\uff08Price Trust Score\uff09\u306f\u524d\u5e74\u6bd4\uff0b9pt\u3092\u8a18\u9332\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

                      \u3053\u306e\u3088\u3046\u306b\u3001\u30a2\u30c7\u30a3\u30c0\u30b9\u30b8\u30e3\u30d1\u30f3\u306e\u7d71\u5236\u4f53\u5236\u306f\u300c\u653b\u3081\u3068\u5b88\u308a\u306e\u4e21\u8f2a\u300d\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30ea\u30b9\u30af\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3092\u4e26\u884c\u3055\u305b\u308b\u3053\u3068\u3067\u3001**\u201c\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3092\u640d\u306a\u308f\u305a\u306b\u5229\u76ca\u3092\u5b88\u308b\u201d**\u4ed5\u7d44\u307f\u304c\u78ba\u7acb\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

                      \u4e8b\u4f8b\u3067\u5b66\u3076\u610f\u601d\u6c7a\u5b9a\uff5c\u65b0\u4f5c\u30ed\u30fc\u30f3\u30c1\u6642\u306e\u90e8\u9580\u9023\u643a<\/h2>\n\n\n\n

                      \u30a2\u30c7\u30a3\u30c0\u30b9\u30b8\u30e3\u30d1\u30f3\u306e\u7d44\u7e54\u304c\u6700\u3082\u771f\u4fa1\u3092\u767a\u63ee\u3059\u308b\u306e\u306f\u3001\u65b0\u5546\u54c1\u306e\u30ed\u30fc\u30f3\u30c1\uff08\u767a\u58f2\uff09\u6642\u3067\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u30fbMD\u30fb\u30b5\u30d7\u30e9\u30a4\u30fbDTC\u30fb\u30c7\u30b8\u30bf\u30eb\u306e\u5404\u90e8\u9580\u304c\u300c\u4e00\u6c17\u901a\u8cab\u300d\u3067\u52d5\u304f\u3053\u3068\u3067\u3001\u767a\u58f2\u521d\u9031\u306e\u58f2\u4e0a\u30fb\u5728\u5eab\u56de\u8ee2\u7387\u30fb\u4f1a\u54e1\u7372\u5f97\u6570\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u5b9f\u969b\u306e3\u3064\u306e\u30b1\u30fc\u30b9\u3067\u305d\u306e\u9023\u643a\u30d7\u30ed\u30bb\u30b9\u3092\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

                      \u30e9\u30f3\u30cb\u30f3\u30b0\u30b7\u30e5\u30fc\u30ba\u6295\u5165\uff1aMD\u2192\u9700\u7d66\u2192\u5e97\u8217\u5c55\u958b\u2192KPI\u8a55\u4fa1<\/h3>\n\n\n\n

                      2024\u5e74\u79cb\u306b\u767a\u58f2\u3055\u308c\u305f\u300cADIZERO SL 2\u300d\u3092\u4f8b\u306b\u3059\u308b\u3068\u3001\u307e\u305a\u30d7\u30ed\u30c0\u30af\u30c8\u672c\u90e8\u304cMD\u4f1a\u8b70\u3067\u8ca9\u58f2\u76ee\u6a19\uff08\u58f2\u4e0a\u30fb\u5728\u5eab\u56de\u8ee2\u30fb\u5229\u76ca\u7387\uff09\u3092\u8a2d\u5b9a\u3057\u3001\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u672c\u90e8\u304c\u751f\u7523\u6570\u3068\u5165\u8377\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002
                      DTC\u672c\u90e8\u306f\u305d\u306e\u60c5\u5831\u3092\u57fa\u306b\u3001EC\u3068\u5e97\u8217\u306e\u521d\u56de\u5728\u5eab\u914d\u5206\u3092\u8abf\u6574\u3002\u767a\u58f2\u76f4\u524d\u306b\u306fCRM\u90e8\u9580\u304cadiClub\u4e0a\u4f4d\u4f1a\u54e1\u5411\u3051\u306e\u5148\u884c\u8cfc\u5165\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/strong>\u3092\u5c55\u958b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

                      \u30ed\u30fc\u30f3\u30c1\u5f8c\u306f\u3001\u30c7\u30b8\u30bf\u30eb\/CRM\u90e8\u9580\u304c\u30a2\u30d7\u30eaCVR\u3068\u8cfc\u5165\u8005\u5c5e\u6027\u3092\u5206\u6790\u3057\u3001\u521d\u9031\u30c7\u30fc\u30bf\u3092QBR\uff08\u56db\u534a\u671f\u30ec\u30d3\u30e5\u30fc\uff09\u306b\u5373\u6642\u53cd\u6620\u3002\u7d50\u679c\u3068\u3057\u3066\u3001ADIZERO SL 2\u306f\u767a\u58f2\u521d\u9031\u3067\u76ee\u6a19\u6bd4**\uff0b132\uff05\u306e\u58f2\u4e0a**\u3092\u9054\u6210\u3057\u3001\u5728\u5eab\u56de\u8ee2\u65e5\u6570\u3082\u5f93\u6765\u6bd4\u221217\u65e5\u3092\u8a18\u9332\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

                      \u30b5\u30c3\u30ab\u30fc\u5e02\u5834\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u9023\u52d5\uff1a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u00d7DTC\u00d7\u5378<\/h3>\n\n\n\n

                      2024\u5e74\u51ac\u306b\u5c55\u958b\u3055\u308c\u305f\u300cCOPA PURE 2\u300d\u30b7\u30ea\u30fc\u30ba\u3067\u306f\u3001\u30ef\u30fc\u30eb\u30c9\u30ab\u30c3\u30d7\u306e\u71b1\u6c17\u306b\u5408\u308f\u305b\u3001\u30d6\u30e9\u30f3\u30c9\u30de\u30fc\u30b1\u672c\u90e8\u30fbDTC\u672c\u90e8\u30fb\u30db\u30fc\u30eb\u30bb\u30fc\u30eb\u672c\u90e8<\/strong>\u304c\u7dca\u5bc6\u306b\u9023\u643a\u3057\u307e\u3057\u305f\u3002
                      SNS\u5e83\u544a\uff08\u30d6\u30e9\u30f3\u30c9\u4e3b\u5c0e\uff09\u2192EC\u4e88\u7d04\u8ca9\u58f2\uff08DTC\u4e3b\u5c0e\uff09\u2192\u91cf\u8ca9\u5e97\u5c55\u958b\uff08\u30db\u30fc\u30eb\u30bb\u30fc\u30eb\uff09\u3092\u6642\u671f\u305a\u3089\u3057\u3067\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u91cd\u8907\u5728\u5eab\u3092\u9632\u304e\u306a\u304c\u3089\u58f2\u4e0a\u3092\u6700\u5927\u5316\u3002<\/p>\n\n\n\n

                      \u3055\u3089\u306b\u3001adiClub\u3067\u306f\u30b5\u30c3\u30ab\u30fc\u7279\u5316\u578b\u30e1\u30f3\u30d0\u30fc\u306b\u300c\u9650\u5b9a\u30e6\u30cb\u30d5\u30a9\u30fc\u30e0\u62bd\u9078\u7279\u5178\u300d\u3092\u914d\u5e03\u3057\u3001\u4f1a\u54e1\u767b\u9332\u6570\u304c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u671f\u9593\u4e2d\u306b**\uff0b12\u4e07\u4eba\u5897\u52a0**\u3002\u30d6\u30e9\u30f3\u30c9\u8a34\u6c42\u3068\u8ca9\u58f2\u6210\u679c\u3092\u540c\u6642\u306b\u5b9f\u73fe\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

                      \u5024\u5f15\u304d\u6700\u9069\u5316\uff1a\u4fa1\u683c\u6c7a\u5b9a\u2192\u5728\u5eab\u6d88\u5316\u2192\u5229\u76ca\u7387\u306e\u6539\u5584<\/h3>\n\n\n\n

                      \u30a2\u30c7\u30a3\u30c0\u30b9\u30b8\u30e3\u30d1\u30f3\u306e\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u3067\u6ce8\u76ee\u3059\u3079\u304d\u306f\u3001\u300c\u4fa1\u683c\u3092\u4e0b\u3052\u308b\u5224\u65ad\u300d\u3082\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u30b9\u30d4\u30fc\u30c7\u30a3\u30fc\u306b\u884c\u308f\u308c\u308b\u70b9\u3067\u3059\u3002
                      2024\u5e74\u306b\u5b9f\u65bd\u3055\u308c\u305f\u300cULTRABOOST LIGHT\u300d\u306e\u4fa1\u683c\u8abf\u6574\u3067\u306f\u3001DTC\u672c\u90e8\u304c\u58f2\u4e0a\u63a8\u79fb\u3092\u5206\u6790\u3057\u3001\u9031\u6b21\u3067\u5024\u4e0b\u3052\u7387\u30920\u301c10\uff05\u306e\u7bc4\u56f2\u3067\u8abf\u6574<\/strong>\u3002\u540c\u6642\u306bCRM\u304c\u300c\u518d\u5165\u8377\u901a\u77e5\uff0b\u30af\u30fc\u30dd\u30f3\u914d\u4fe1\u300d\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u8ca9\u58f2\u3092\u7dad\u6301\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

                      \u7d50\u679c\u3001\u5024\u4e0b\u3052\u5f8c\u3082\u7c97\u5229\u7387\u306f\u22121.2pt\u306b\u7559\u307e\u308a\u3001\u5728\u5eab\u6d88\u5316\u7387\u306f\u5f93\u6765\u6bd4**\uff0b18\uff05\u6539\u5584**\u3002\u30b5\u30d7\u30e9\u30a4\u3068\u30c7\u30b8\u30bf\u30eb\u4e21\u90e8\u9580\u304c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u9023\u643a\u3059\u308b\u3053\u3068\u3067\u3001\u300c\u30bb\u30fc\u30eb\u3092\u3084\u3063\u3066\u3082\u5229\u76ca\u304c\u6e1b\u3089\u306a\u3044\u69cb\u9020\u300d\u3092\u78ba\u7acb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

                      \u3053\u306e\u3088\u3046\u306b\u3001\u30a2\u30c7\u30a3\u30c0\u30b9\u30b8\u30e3\u30d1\u30f3\u306e\u7d44\u7e54\u306f\u201c\u30c7\u30fc\u30bf\u3092\u8ef8\u306b\u52d5\u304f\u30c1\u30fc\u30e0\u5236\u201d\u304c\u6d78\u900f\u3002\u30c8\u30c3\u30d7\u30c0\u30a6\u30f3\u3067\u306f\u306a\u304f\u3001\u5404\u90e8\u9580\u304c\u540c\u3058KPI\u3092\u5171\u6709\u3057\u306a\u304c\u3089\u610f\u601d\u6c7a\u5b9a\u3059\u308b\u6c34\u5e73\u578b\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3<\/strong>\u306b\u5909\u308f\u308a\u3064\u3064\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

                      \u307e\u3068\u3081\uff5c2025\u5e74\u306e\u52dd\u3061\u7b4b\u3068\u300c\u30a2\u30c7\u30a3\u30c0\u30b9\u30b8\u30e3\u30d1\u30f3 \u7d44\u7e54\u56f3\u300d\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8<\/h2>\n\n\n\n

                      2025\u5e74\u306e\u30a2\u30c7\u30a3\u30c0\u30b9\u30b8\u30e3\u30d1\u30f3\u306f\u3001\u3053\u308c\u307e\u3067\u306e\u300c\u30b0\u30ed\u30fc\u30d0\u30eb\u6307\u793a\u578b\u7d44\u7e54\u300d\u304b\u3089\u8131\u5374\u3057\u3001\u30c7\u30fc\u30bf\u3068\u73fe\u5834\u3092\u4e2d\u5fc3\u306b\u610f\u601d\u6c7a\u5b9a\u3067\u304d\u308b\u81ea\u5f8b\u578b\u30e2\u30c7\u30eb<\/strong>\u3078\u3068\u9032\u5316\u3057\u307e\u3057\u305f\u3002DTC\u30fb\u30c7\u30b8\u30bf\u30eb\u30fb\u30b5\u30d7\u30e9\u30a4\u304c\u4e00\u4f53\u5316\u3057\u305f\u7d50\u679c\u3001\u5728\u5eab\u30fb\u4fa1\u683c\u30fb\u9867\u5ba2\u4f53\u9a13\u306e\u3059\u3079\u3066\u304c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u53ef\u8996\u5316\u3055\u308c\u3001\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3068\u53ce\u76ca\u306e\u4e21\u7acb\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

                      \u305d\u306e\u6839\u5e95\u306b\u3042\u308b\u306e\u306f\u3001**\u300c\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u8ef8\u306b\u3057\u305f\u7d44\u7e54\u8a2d\u8a08\u300d**\u3067\u3059\u3002adiClub\u3092\u4e2d\u6838\u3068\u3057\u305fCRM\u6226\u7565\u3001S&OP\u3092\u901a\u3058\u305f\u5728\u5eab\u6700\u9069\u5316\u3001\u305d\u3057\u3066OKR\u306b\u3088\u308b\u4eba\u6750\u80b2\u6210\u304c\u3001\u4e09\u4f4d\u4e00\u4f53\u3067\u6a5f\u80fd\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

                      \u518d\u7de8\u306e\u6210\u5426\u3092\u6e2c\u308b7\u6307\u6a19\uff08\u58f2\u4e0a\u6210\u9577\u7387\u30fb\u7c97\u5229\u7387\u30fb\u5728\u5eab\u56de\u8ee2 \u307b\u304b\uff09<\/h3>\n\n\n\n

                      \u30a2\u30c7\u30a3\u30c0\u30b9\u30b8\u30e3\u30d1\u30f3\u306e\u518d\u7de8\u304c\u6210\u529f\u3057\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3059\u308b\u306b\u306f\u3001\u4ee5\u4e0b\u306e7\u3064\u306eKPI\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\u306e\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n\n\n\n

                        \n
                      1. \u58f2\u4e0a\u6210\u9577\u7387\uff08YoY\uff09<\/strong>\uff1a\uff0b8\u301c10\uff05\u3092\u7dad\u6301\u3067\u304d\u3066\u3044\u308b\u304b<\/li>\n\n\n\n
                      2. \u7c97\u5229\u7387\uff08GPM\uff09<\/strong>\uff1a50\uff05\u524d\u5f8c\u3092\u5b89\u5b9a\u7684\u306b\u78ba\u4fdd\u3067\u304d\u3066\u3044\u308b\u304b<\/li>\n\n\n\n
                      3. \u5728\u5eab\u56de\u8ee2\u65e5\u6570\uff08DIO\uff09<\/strong>\uff1a90\u65e5\u4ee5\u5185\u3092\u30ad\u30fc\u30d7\u3057\u3066\u3044\u308b\u304b<\/li>\n\n\n\n
                      4. DTC\u6bd4\u7387<\/strong>\uff1a60\uff05\u4ee5\u4e0a\u306b\u4e0a\u6607\u3057\u3066\u3044\u308b\u304b<\/li>\n\n\n\n
                      5. adiClub\u4f1a\u54e1LTV<\/strong>\uff1a4\u4e07\u5186\u4ee5\u4e0a\u3092\u7d99\u7d9a\u3067\u304d\u3066\u3044\u308b\u304b<\/li>\n\n\n\n
                      6. \u30a2\u30d7\u30eaCVR<\/strong>\uff1a3.5\uff05\u8d85\u3092\u7dad\u6301\u3057\u3066\u3044\u308b\u304b<\/li>\n\n\n\n
                      7. \u30de\u30fc\u30af\u30c0\u30a6\u30f3\u7387<\/strong>\uff1a25\uff05\u4ee5\u4e0b\u306b\u6291\u3048\u3089\u308c\u3066\u3044\u308b\u304b<\/li>\n<\/ol>\n\n\n\n

                        \u3053\u308c\u3089\u306f\u5358\u306a\u308b\u6570\u5b57\u3067\u306f\u306a\u304f\u3001\u7d44\u7e54\u304c\u300c\u9023\u643a\u3057\u3066\u6210\u679c\u3092\u51fa\u3057\u3066\u3044\u308b\u304b\u300d\u3092\u6620\u3059\u93e1<\/strong>\u3067\u3059\u3002\u3069\u308c\u304b\u4e00\u3064\u304c\u9045\u308c\u3066\u3082\u5168\u4f53\u306e\u6210\u9577\u304c\u920d\u5316\u3059\u308b\u305f\u3081\u3001\u6a2a\u65ad\u7684\u306a\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

                        \u6b21\u306e\u6c7a\u7b97\u671f\u307e\u3067\u306b\u8ffd\u3046\u3079\u304d\u6ce8\u76ee\u30dd\u30a4\u30f3\u30c8\uff0812\u9805\u76ee\uff09<\/h3>\n\n\n\n

                        \u4eca\u5f8c1\u5e74\u306e\u6ce8\u76ee\u30c6\u30fc\u30de\u306f\u3001\u300c\u30b9\u30d4\u30fc\u30c9\u3068\u7cbe\u5ea6\u306e\u4e21\u7acb\u300d\u3067\u3059\u3002\u4ee5\u4e0b\u306e12\u9805\u76ee\u3092\u5b9a\u70b9\u3067\u8ffd\u3048\u3070\u3001\u518d\u7de8\u306e\u771f\u4fa1\u3092\u898b\u6975\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

                          \n
                        • DTC\u58f2\u4e0a\u3068\u30db\u30fc\u30eb\u30bb\u30fc\u30eb\u306e\u6bd4\u7387\u5909\u5316<\/li>\n\n\n\n
                        • EC\uff0f\u5e97\u8217\u9593\u306e\u5728\u5eab\u540c\u671f\u7387\uff08\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u5316\u306e\u9032\u5ea6\uff09<\/li>\n\n\n\n
                        • \u30a2\u30d7\u30ea\u306eMAU\u30fb\u30a2\u30af\u30c6\u30a3\u30d6\u7387\u306e\u63a8\u79fb<\/li>\n\n\n\n
                        • adiClub\u4f1a\u54e1\u306e\u518d\u8cfc\u8cb7\u9593\u9694\u3068\u4e0a\u4f4d\u30e9\u30f3\u30af\u6bd4\u7387<\/li>\n\n\n\n
                        • \u5728\u5eab\u56de\u8ee2\u65e5\u6570\uff08DIO\uff09\u306e\u77ed\u7e2e\u30c8\u30ec\u30f3\u30c9<\/li>\n\n\n\n
                        • MAPE\uff08\u9700\u8981\u4e88\u6e2c\u7cbe\u5ea6\uff09\u306e\u6539\u5584\u7387<\/li>\n\n\n\n
                        • \u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3ROAS\u306e\u63a8\u79fb<\/li>\n\n\n\n
                        • \u30d6\u30e9\u30f3\u30c9\u6307\u540d\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u306e\u6210\u9577\u5ea6<\/li>\n\n\n\n
                        • NPS\uff08\u9867\u5ba2\u6e80\u8db3\u5ea6\uff09\u306e\u5909\u5316<\/li>\n\n\n\n
                        • \u96e2\u8077\u7387\u30fb\u5185\u90e8\u767b\u7528\u7387\u306a\u3069\u4eba\u4e8b\u9762\u306e\u5b89\u5b9a\u6027<\/li>\n\n\n\n
                        • ESG\u8a55\u4fa1\u30fb\u518d\u751f\u7d20\u6750\u6bd4\u7387\u306e\u4e0a\u6607\u5ea6<\/li>\n\n\n\n
                        • \u30ca\u30a4\u30ad\u30fb\u30d7\u30fc\u30de\u3068\u306e\u5dee\u5206\uff08\u4fa1\u683c\u30fb\u5728\u5eab\u30fb\u8ca9\u4fc3\uff09<\/li>\n<\/ul>\n\n\n\n

                          \u7dcf\u3058\u3066\u3001\u30a2\u30c7\u30a3\u30c0\u30b9\u30b8\u30e3\u30d1\u30f3\u306f\u300c\u30b9\u30d4\u30fc\u30c9\u3068\u30c7\u30fc\u30bf\u7cbe\u5ea6\u3067\u7af6\u3046\u6642\u4ee3\u300d\u306b\u7a81\u5165\u3057\u307e\u3057\u305f\u3002DTC\u00d7\u30c7\u30b8\u30bf\u30eb\u00d7\u30b5\u30d7\u30e9\u30a4\u306e\u4e00\u4f53\u904b\u55b6\u304c\u9032\u5316\u3059\u308c\u3070\u30012026\u5e74\u4ee5\u964d\u306b\u306f**\u201c\u30c7\u30fc\u30bf\u4e3b\u5c0e\u306e\u30d6\u30e9\u30f3\u30c9\u7d4c\u55b6\u30e2\u30c7\u30eb\u201d**\u3068\u3057\u3066\u65b0\u305f\u306a\u6210\u529f\u4e8b\u4f8b\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

                          \u30a2\u30c7\u30a3\u30c0\u30b9\u30b8\u30e3\u30d1\u30f3\u306e\u7d44\u7e54\u306f\u30012025\u5e74\u306b\u5411\u3051\u3066\u300cDTC\u5f37\u5316\u00d7\u30c7\u30b8\u30bf\u30eb\u7d71\u5408\u00d7\u4f9b\u7d66\u6700\u9069\u5316\u300d\u3092\u8ef8\u306b\u518d\u7de8\u304c\u9032\u3093\u3067\u3044\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\uff08adidas AG\uff09\u2192APAC\u2192\u65e5\u672c\u6cd5\u4eba\u3068\u3044\u3046\u5831\u544a\u30e9\u30a4\u30f3\u306e\u4e2d\u3067\u3001 … <\/p>\n","protected":false},"author":1,"featured_media":78,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[39,72,70,71,74,76,75,73],"class_list":["post-75","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-column","tag-adidas","tag-crm","tag-dtc","tag-71","tag-74","tag-76","tag-75","tag-73"],"yoast_head":"\n\u30a2\u30c7\u30a3\u30c0\u30b9\u30b8\u30e3\u30d1\u30f3 \u7d44\u7e54\u56f3\u306e\u6700\u65b0\u52d5\u5411\uff5c\u518d\u7de8\u306e\u80cc\u666f\u3068\u72d9\u3044\u3092\u89e3\u8aac - 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